50 Free and Fabulous Traffic Strategies
As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you...
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What Working in Retail Taught Me About Customer Service
We all know that it can cost much more to attract new clients than to retain old ones. So, why do clients leave?  Or the even bigger question, why do they not refer us? More often than not, it has less to do with result dissatisfaction, and more to do with poor client service. As...
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Learn how to brand yourself—all smart managers are doing it
A smart manager understands the concept of ‘branding’—and why it works—and has learned that employees will work harder when they are acknowledged, appreciated, and understood. What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time...
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The Perfect Solution
How do you address dilemmas in your life? Is there a way to find a solution to two conflicting problems? An employer once offered the following scenario to some candidates for an important job: “You are driving along in your car on a wild, stormy night. You pass by a bus stop, and you see...
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Facebook Users: Friendly and Trusting
Are you an average social networker? If so, you have about 229 Facebook friends, according to a recent Pew study, Social Networking Sites and Our Lives. Just who are these “friends?” The average list includes: High school friends: 22 percent Extended family:12 percent Co-workers:10 percent College friends: 9 percent Immediate family: 8 percent Voluntary groups: 7...
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Beating the Madness!
There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more than one, or maybe even...
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Tell Your Story: Don’t be Afraid to Connect
What’s your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with...
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