Learn How To Brand Yourself
What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding” – and why it works – and has learned that...
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Get Personal: How to Build An Unforgettable Business Identity
What’s your firm’s personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don’t be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her...
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Give Your Logo A Lift
You wouldn’t go to a chiropractor for cosmetic surgery, so why would you let a non-designer create your company’s logo? First impressions go a long way! Make sure your company is represented by a logo that’s worthy of you and your business. It’s around when you’re not, so make it matter. Use local graphic designers...
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Who Are You?
What’s your company culture? Your value system? Who are you and what do you stand for? It’s important to set some guidelines to let employees and those invested in your company to know what’s what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on...
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PILMMA Super Summit 2014
PILMMA Super Summit 2014 – Stupendous Success! As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career.  The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association)...
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One Is The Loneliest Number
Are Americans becoming more isolated and lonely? We’re certainly spending more time alone. According to the book The Lonely American, by Jacqueline Olds and Richard Schwartz (Beacon Press), 25.8 percent of Americans lived in one-person households in the year 2000, more than triple the 7.7 percent in 1940. From 1985 to 2004, the number of people...
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Dare To Be Different
So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy...
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