Why Your “Soft” Skills are Your Most Powerful Tools
“Soft” skills get a bad rap. Think back to the days before you were licensed to practice law and how important it was to list real, concrete skills on your resume when applying for a job. If you’re like many job applicants, you started listing things like “ability to listen” or “enthusiastic collaborator” only after...Read more.
Your Brand is Not Just a Logo
I’m sure this won’t shock you, but attorneys often resist thinking about things like their brand. They hear the word and automatically associate it with something unimportant and treat it as an afterthought. Many attorneys associate the word “brand” with their logo. It’s time to change that. It is important to put real thought...Read more.
The Ultimate Guide to Case Management Systems for Law Firms
Successful law firms know which practice areas of their law firm are profitable and which are not. In turn, they focus their resources on growing those practice areas where they are growing or adding practice areas that they anticipate will produce the most gross revenue. Because they tract and measure how much they spend on...Read more.
Is Your Law Firm Marketing Budget Working?
Many attorneys are skeptical about marketing. In many cases, it’s only after being told repeatedly how important it is to establish an online presence that a firm will allocate part of its budget towards a marketing campaign. And once they have, they are in a constant state of worry over whether they’ve made the right...Read more.
Marketing Gets People in the Door – What You Do Afterwards Is What Grows Your Firm
Growing your firm means getting more clients. It’s natural for any law firm to look to the world of marketing to get the word out about its services. Marketing works, and your firm should always be mindful of its outreach efforts. But what is too often overlooked is the fact that growing and retaining clients...Read more.
How to Control Your Law Firm’s Online Narrative
Few attorneys are thrilled with things like websites or social media platforms. Web development is not something they teach in law school, and most attorneys know only that their clients can shoot themselves in the foot by engaging on social media while facing legal issues. But it’s vital for every law firm to embrace this...Read more.
Who You Are is Your Law Firm’s Most Important Asset
Let me take a few stabs at how you brand your law firm… You’re honest, compassionate, hard-working and dedicated. You care about your clients and fight to get them real results. Does that sound familiar? I’m not a psychic, nor am I doing deep reconnaissance on your law firm’s marketing strategy. The reason I know...Read more.
If You Build It, Will They Come? Is Your Website Obsolete?
The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having...Read more.
What Is Your “Experience”? – Creating a WOW Client Experience
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...Read more.