How Do Law Firms Build Brand Awareness?
How Do Law Firms Build Brand Awareness?
According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% of lawyers are either in California or New York. Wherever you are located as a legal professional, you may wonder, “How do law firms build...
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Marketing Ideas for Small Law Firms
Marketing Ideas for Small Law Firms
You’re small, but you’re a force to be reckoned with — and you want the world, especially potential clients, to know what you are capable of. Getting your name out is essential for this to happen. However, you may not have much information about successful marketing for small law firms. Fortunately, inexpensive and effective marketing...
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how lawyers get clients
How Do Lawyers Get Clients?
Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for lawyers. But winning cases and securing new business require different skill sets. So how do attorneys get clients? Smart lawyers rely on effective marketing and...
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Law Firm Development
How to Grow a Law Firm
Many consultants and marketing companies take a cookie-cutter approach when a client asks how to grow a law firm. Every law firm is unique, so we don’t have fill-in-the-blanks marketing plans. What may work great for one firm may be a waste of time for another. But there are tools in our toolbox we use...
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YouTube
YouTube Demographics & Data to Know in 2021
YouTube Can Be a Powerful Tool to Grow Your Firm. Why Not Use It? Admit it. You’ve used YouTube. Whether it’s to watch a recording of a concert, an instructional video on cooking, or a German Shephard and a deer playing in someone’s back yard, it can be a guilty pleasure and provide very practical...
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Advertising
Law Firms May Get a Better Response from More Emotional Advertising
You want the right balance of information and emotion in your advertising and marketing materials. Too much information and the audience may lose interest. Too much emotion and you won’t be taken seriously. A recent study found that for expensive purchases, a more emotional approach yielded a better result. For lower-cost purchases, more information resulted...
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Referrals
How to Improve Your Referral Process for Law Firms
Referrals are a vital source for client development, so how to improve your referral process for law firms is something all private attorneys should consider. Depending on your practice area, the majority of your cases could come from multiple referral sources. You may be tapping into a small part of the potential clients you could...
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Law Firm Consulting
What Does a Law Firm Consultant Do?
There is no lack of consultants in our stay-at-home, “gig economy,” but what does a law firm consultant do? A consultant is someone with expertise who is hired to address a specific problem. Our law firm consultants have the knowledge and experience to provide your firm with expert consulting services when needed, and without the...
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Law Firm Marketing Strategies
Top 4 Law Firm Marketing Strategies
Each law firm has unique marketing needs impacted by multiple factors. The ideal structure of your marketing should be developed with the help of a law firm marketing consultant. However, there are some strategies that are a good fit for most law firms looking to expand their marketing reach. We offer four great ideas to...
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marketing personalization
Four Steps to Personalization – Plan Your Work and Work on Your Plan
LMA works with clients to create an effective strategic marketing plan and helps them put it into action. Properly executed, it will help you build brand awareness, trust, and credibility; improve conversion rates; and skyrocket your ROI. When the plan properly matches your firm’s abilities with the market’s wants and needs, the sky’s the limit....
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