How Important Are Reviews for Law Firms?
According to research compiled by National Law Review, 90% of consumers consider reviews when making their buying decisions after conducting a Google search. So how important are reviews for law firms? Incredibly so. It’s clear that if you plan to use internet marketing in your client acquisition strategy, you need to earn great reviews. But...Read more.
How Your Law Firm Can Leverage Social Media
Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy to engage such potential customers. Unlike regular marketing campaigns, posting on social media creates a two-way communication channel between you and your potential customers. You...Read more.
Guide to Case Management Systems for Small Law Firms
All law firms, no matter their size, seek to maximize their profits. After all, there’s no reason to throw money toward cases that are unlikely to be successful or to seek clients in a practice area that doesn’t have a strong return on investment. One way to ensure that your practice manages its revenue opportunities...Read more.
How Do Law Firms Build Brand Awareness?
According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% of lawyers are either in California or New York. Wherever you are located as a legal professional, you may wonder, “How do law firms build...Read more.
Marketing Ideas for Small Law Firms
You’re small, but you’re a force to be reckoned with — and you want the world, especially potential clients, to know what you are capable of. Getting your name out is essential for this to happen. However, you may not have much information about successful marketing for small law firms. Fortunately, inexpensive and effective marketing...Read more.
How Do Lawyers Get Clients?
Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for lawyers. But winning cases and securing new business require different skill sets. So how do attorneys get clients? Smart lawyers rely on effective marketing and...Read more.
How to Grow a Law Firm
Many consultants and marketing companies take a cookie-cutter approach when a client asks how to grow a law firm. Every law firm is unique, so we don’t have fill-in-the-blanks marketing plans. What may work great for one firm may be a waste of time for another. But there are tools in our toolbox we use...Read more.
YouTube Demographics & Data to Know in 2021
YouTube Can Be a Powerful Tool to Grow Your Firm. Why Not Use It? Admit it. You’ve used YouTube. Whether it’s to watch a recording of a concert, an instructional video on cooking, or a German Shephard and a deer playing in someone’s back yard, it can be a guilty pleasure and provide very practical...Read more.
Law Firms May Get a Better Response from More Emotional Advertising
You want the right balance of information and emotion in your advertising and marketing materials. Too much information and the audience may lose interest. Too much emotion and you won’t be taken seriously. A recent study found that for expensive purchases, a more emotional approach yielded a better result. For lower-cost purchases, more information resulted...Read more.
How to Improve Your Referral Process for Law Firms
Referrals are a vital source for client development, so how to improve your referral process for law firms is something all private attorneys should consider. Depending on your practice area, the majority of your cases could come from multiple referral sources. You may be tapping into a small part of the potential clients you could...Read more.