Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for lawyers. But winning cases and securing new business require different skill sets. So how do attorneys get clients? Smart lawyers rely on effective marketing and outreach to secure new clients.
Securing your first few clients can feel overwhelming and nerve-wracking. When you ask, “How do lawyers get clients?” it is important to know the most effective tips for obtaining new business.
There are two important elements to getting new legal clients. Having the right mindset is crucial. It is also vital to use effective strategies.
The marketplace is very competitive for attorneys and firms. Below, we will discuss some of the best tactics to boost your firm’s reputation and obtain brand-new clients.
How do attorneys get clients? One of the most important strategies is partnering with a successful marketing consulting firm. To build a reliable and impressive client base for your firm or independent law office, reach out to the professionals at Lawyers Marketing Associates.
Our marketing consultation experts know how to build effective campaigns for any type of law office. Call us at (919) 637-9144.
The Importance of Digital Marketing
How Do Lawyers Get Clients? Online Visibility.
One of the most important tools for attorneys is digital marketing. As with most services, many legal clients find representation by looking online.
Consider that 40% of clients find their legal representation from a Google search. This means that almost half of all possible legal business can be secured through effective digital marketing.
But practicing law and enacting successful digital marketing campaigns are two very different things. You will not secure more clients if you are not available for new customers to find.
It is vital to be visible in the places that your ideal clients are looking. When a person in your area searches for an attorney for a specific need, they should find you easily.
How do attorneys get clients from online searches? Many potential customers check the following online resources to find legal representation:
- The top of the Google search page
- The Google businesses map
- Organic Google search results
- Directories of law firms (Super Lawyers, Yelp, and more).
Some clients will also search for legal advice on YouTube. For this reason, professionally produced video content can help boost your firm’s visibility. When a person in your region searches for legal information on YouTube, you should be there to answer their question. This will encourage potential clients to contact you and trust your firm.
How Do Lawyers Get Clients? Build a Powerful Website
Make sure that your firm or law office is visible at the top of an online search or YouTube results. A skilled marketing team can help you with search engine optimization (SEO).
Following this, you will need to present prospective clients with an impressive and accessible website. A law firm’s website should function as a high-performance tool for getting quality clients. A knowledgeable marketing team will build a website that is optimized for conversion. “Conversion” is the term for ensuring that people who view your website decide to engage with your services.
How do lawyers get clients? An optimized and impressive website is key to answering this question.
Many firms waste money on expensive SEO campaigns without building the strong foundation of an extraordinary website. A well-built site for a lawyer or firm will:
- Provide powerful reasons to choose your firm
- Engage users visually
- Offer compelling calls to action
- Provide clear contact information
- Convey your firm’s professional successes
- Build trust with potential clients.
Calls to action (CTAs) are one of the most critical elements of a successful website. A CTA encourages website visitors to take some immediate action to make contact with your firm.
Examples of CTAs can include:
- Signing up for a mailing list
- Calling your law firm
- Emailing your office.
Effective CTAs can build a reliable roster of repeat clients for your firm. When you partner with the skilled professionals at Lawyers Marketing Associates, our team will help you to secure reliable contacts and build your client base online.
How Do Attorneys Get Clients? Marketing to Build Leads.
Building Content to Secure Prospective Client Leads
It is very important to build online content that will effectively build a network of leads. This content often involves videos, infographics, or posts that address common legal questions.
For instance, suppose that you practice personal injury law. One strategy for building a network of leads is to provide answers to common questions about personal injuries and accidents.
Your website or YouTube channel might offer basic information about the following types of cases:
- Car accidents
- Slip and fall accidents
- Product liability claims
- Wrongful death cases.
With this type of content, prospective clients will see you or your firm as a reliable resource for legal information. This will help to build trust with your leads. The more clients you have who have a positive experience with your firm, the better. Previous clients are an important part of gaining new leads and building a strong network of referrals.
The accomplished team at Lawyers Marketing Associates will review your firm’s marketing strategy. We will help you build a robust online presence to secure a strong network of leads and clients. Contact us at (919) 637-9144.
Use Compelling Infographics
Marketing infographics are images that convey important information through both language and pictures. Unique and professional infographics make blog posts, mailing list messages, and other content look more professional.
A blog post can be very useful for building a client base. But incorporating an infographic makes the post much more engaging, eye-popping, and memorable. Infographics can include the following types of information:
- Common legal terms
- Important case outcomes from your firm
- Relevant statistics and facts.
Some readers may quickly dismiss blog posts and emails that include only writing. But images can engage the reader and encourage them to engage with the text.
These powerful marketing tools also help to build your firm’s credibility. Anyone can type an email message, but including an infographic that is of professional quality will show your firm’s investment in educating prospective clients.
When you are wondering, “How do attorneys get clients?” remember the importance of visual information. These images can convey information more quickly than blocks of text and can help streamline a reader’s understanding of unfamiliar concepts.
How Do Lawyers Get Clients? Use Law-Specific Online Directories
Beyond optimizing your website and content for search engine results, it is also important to get your website featured on other online directories. There are many directories that focus specifically on law firms and independent law offices.
Some of the most common examples include:
- Best Lawyers.
Having your firm listed on these directories will increase your website visibility and traffic. These directories can also help to increase your firm’s SEO. Your firm’s name will appear through the directory links on Google. This will allow potential clients to see your name multiple times when they search for attorneys in their area.
Frequently Asked Questions
What Role Does Social Media Play in How Attorneys Find Clients?
Social media is one of the hottest topics in legal marketing. Some firms rely heavily on social media marketing strategies to build their contacts and client base. However, the value of social media campaigns is debatable. This is because, for most people, the primary function of social media engagement is entertainment.
When people need reliable services for important areas of their lives, they may not turn to Facebook or Instagram. While a social media presence is necessary and can be useful for branding, it may not be the most effective tool for gaining new clients.
Are Online Reviews Important?
Prospective legal clients often search through online reviews to decide which law firm to call. People trust the reviews that previous clients submit to websites. Make sure to provide plenty of links and opportunities for your clients to leave positive reviews of you and your firm.
What Are the Features of a Successful Attorney’s Website?
There are many important elements to creating a successful law website. Building a site with the following things in mind will help to build your brand and grow your firm:
- A competitive modern design with eye-popping visuals
- Accessible evidence of your legal expertise
- Consistent user experience across all devices
- Clear evidence that your firm is trustworthy and reliable.
These are only a few of the most important elements of a law firm’s website.
What Type of Growth Can Lawyers Marketing Associates Help You Build?
When you contact Lawyers Marketing Associates, you can expect to grow your list of leads and build your firm’s reputation. Our experts know how to implement effective tactics for building strategic, sustainable, and measurable growth.
Each firm, law office, and attorney is different. We will help you build a marketing plan to highlight your strengths and secure many new clients.
Contact Lawyers Marketing Associates
When you need premier legal marketing consultation, look no further than Lawyers Marketing Associates. Our data-driven approach ensures that your firm can set and meet measurable goals for growing your business. Contact our office by calling (919) 637-9144.