Consider what’s changed before hiring a replacement
Before you start looking, ask these questions… You don’t want experienced employees to leave, but when they do, use it as an opportunity. don’t just hire an identical twin to replace the person who’s gone. Before you start looking, ask these questions: Has the job changed? How has the rest of your workforce changed in...Read more.
Coffee Talk….Talk Amongst Your Selves.
Remember the Saturday Night Live skit “Coffee Talk” where Mike Myers played “Linda Richman”, a stereotypical middle-aged Jewish woman? She would tell her viewers that she was feeling “verklempt” and to “talk amongst themselves.” I sometimes find myself feeling the same way—overwhelmed with the great task of managing a business and needing to stop and...Read more.
Client Service from the Inside-Out – Part Two
As I continue to think about internal perspective and how it impacts the external client experience, I realized that often it is best to see examples so that you might better share these with your team. So here is Part Two of this “thought process”. These are some internal examples of poor service mentality and...Read more.
WEIGH IN: What brands captured your attention with their name, logo or tagline? Do Your Customers Get Emotional About Your Brand? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, or achievement. These emotions associate positive experiences with your company. That emotional tie builds loyalty...Read more.
How To Advertise Your Firm Using Bing Ads
In past articles, we showed you how to advertise your website when people search Google using terms that are related to your firm. In today’s article we are going to show you how to do the same when people search Bing and Yahoo search engines. What Are Bing Ads? Bing Ads is the advertising platform...Read more.
Big Tips To Start Your Marketing Off Right This New Year!
I must admit it was hard to start thinking about 2014 in early December of 2013, but it is time! So, I decided that the best way to prepare was to offer up a few tips that might help you jump start your law firm’s marketing efforts. The fortunate things about these tips are that...Read more.
Beating The Madness
There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more than one, or maybe even...Read more.
Facebook users: Friendly and trusting
Are you an average social networker? If so, you have about 229 Facebook friends, according to a recent Pew study, Social Networking Sites and Our Lives. Just who are these “friends?” The average list includes: • High school friends: 22 percent • Extended family:12 percent • Co-workers:10 percent • College friends: 9 percent • Immediate family:...Read more.
Client Service From The Inside Out
I was talking to a client the other day and we were discussing the implementation of yet another “client satisfaction survey”. This would not have been their first appeal to their clients for feedback regarding their level of service, but their third! And, yet one more opportunity for a set of potentially disappointing results ~...Read more.
Developing Your Brand
Image is Everything A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall...Read more.