Developing Your Brand
Image is Everything A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall...
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Are You All In?
If you have ever gambled you know what this phrase means. If you have ever played competitive sports you have been to go “all out”. They essentially mean the same thing. Give it everything you have, play all the money you’ve got, risk it all or my favorite, and “Go Big or Go Home.” The...
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50 Free and Fabulous Traffic Strategies
As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you...
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3 Customer Service Tips for Reaching Super-Powered Customers
Modern customers now have superpowers, have you altered your customer service match? Technology has changed customer service both in how we sell and how customers want us to sell to them. It’s normal for customers to use the Internet and social media to inform their buying decisions, but smart touchpoints have also begun to shape...
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Client Centric + Truthful Self –Knowledge = Superior Client Experience: Are We Listening to the Right Sources?
“Are we friends with ourselves? Do we love who we are? These are important questions because we can’t develop good friendships/relationships with others unless we have befriended ourselves. How then do we befriend ourselves? We have to start by acknowledging the truth of ourselves. We are beautiful but also limited, rich but also poor, generous...
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Dare To Be Different
So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy...
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Where Does Your Clients’ Loyalty Start?
The answer to this may surprise you. Your first thought when asked this question would probably be with the result of their case. Did you get them a good settlement? Were they pleased with your representation? Did they have a good “experience”? All of these questions and their answers are factors, but the start of...
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Achieving Excellent Client Service – Will Your Clients Follow You?
In this day where solo practitioners are almost a thing of the past and firms are merging daily, the determining factor of whether you retain your clients has been and continues to be your client service. As the saying goes, “People don’t do business with businesses, they do business with people.” This shows the importance...
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Learn How To Brand Yourself
What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding” – and why it works – and has learned that...
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Get Personal: How to Build An Unforgettable Business Identity
What’s your firm’s personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don’t be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her...
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