The Face of Business: Doing Business with People
People have always enjoyed doing business with people. Prior to the industrial revolution we purchased goods and services from local professionals in storefronts. It’s only been in the last 100 years or so that we’ve ventured away from this, doing business instead with large faceless companies that we consider successful not because of our personal...
Read more.One Minute Firm Development: You Created a Budget, Now What?
I don’t know about you, but no part of law school taught me about business development and financial planning and management. But the truth is, if you own a law firm, then you’re not only a lawyer, but also a business person. Most law firms put servicing clients and new client development at a higher...
Read more.Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
Read more.What Your Clients Really Want
Here’s a question for you to consider: You may be what your clients need, but are you what your clients want? Sometimes we become so focused on the work that we’re doing and our own perceived value, that we forget to put ourselves in our client’s shoes and think about what they value. And when...
Read more.Culture Shock–Do You Have an Office or an “Experience”?
As I was thinking about the Thanksgiving holiday as well as the upcoming holiday season (whichever holiday you celebrate) and what they really mean, I was reminded of what really “makes” those times so special. It is the taste of your mother’s holiday recipes– the turkey, the stuffing, the sweet potatoes with cinnamon and the...
Read more.Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat. The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident. The verdict assigned...
Read more.Non-Attorney Representative Exam Has Been Scheduled
NOSSCR NEWS UPDATE: NON-ATTORNEY REPRESENTATIVE EXAM HAS BEEN SCHEDULED The next exam for non-attorneys who want to qualify for direct fee withholding is scheduled for December 14, 2011. *PLEASE NOTE THAT THE REGISTRATION PERIOD WILL EXPIRE ON NOVEMBER 9, 2011.* For more information, go to: http:/www.ssa.gov/representation/nonattyrep.htm and https://secure.cps.ca.gov/ssa/Examination.asp...
Read more.Welcome Jeff Nischwitz, LMA’s New Growth Acceleration Associate
Jeff Nischwitz joins the Lawyers Marketing Associates, Inc. team in order to work with our clients in three core areas: business development training and coaching, team and leadership development, and law firm succession planning and future leader development. From successful large law firm partner to founder of his own entrepreneurial law firm, Jeff Nischwitz successfully...
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