Heading In The Right Direction – Follow The Yellow Brick Road!
With PILMMA just around the corner, there is no time like the present to set your GPS for the “yellow brick road” to New Orleans.  It will definitely get you and your law firm heading in the right direction with regards to firm development and marketing.  Too often we take for granted our firm development...
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The Magic Touch©
Often when talking to one of my law firm clients, I hear stories starting like this: “You’re not going to believe this, but …” “Boy, did I get lucky …” or “Let me tell you about the coincidence that happened the other day.” Whenever I hear comments like these, my ears perk up because I...
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One Minute Firm Development: You Created a Budget, Now What?
I don’t know about you, but no part of law school taught me about business development and financial planning and management.  But the truth is, if you own a law firm, then you’re not only a lawyer, but also a business person.  Most law firms put servicing clients and new client development at a higher...
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Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
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What Your Clients Really Want
Here’s a question for you to consider: You may be what your clients need, but are you what your clients want? Sometimes we become so focused on the work that we’re doing and our own perceived value, that we forget to put ourselves in our client’s shoes and think about what they value. And when...
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Culture Shock–Do You Have an Office or an “Experience”?
As I was thinking about the Thanksgiving holiday as well as the upcoming holiday season (whichever holiday you celebrate) and what they really mean, I was reminded of what really “makes” those times so special. It is the taste of your mother’s holiday recipes– the turkey, the stuffing, the sweet potatoes with cinnamon and the...
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Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat.  The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident.  The verdict assigned...
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