Give Your Logo A Lift

You wouldn’t go to a chiropractor for cosmetic surgery, so why would you let a non-designer create your company’s logo? First impressions go a long way! Make sure your company is represented by a logo that’s worthy of you and your business. It’s around when you’re not, so make it matter. Use local graphic designers...

July 2014 Newsletter

Share this: July 2014 Dare to Be Different So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and...

Who Are You?

What’s your company culture? Your value system? Who are you and what do you stand for? It’s important to set some guidelines to let employees and those invested in your company to know what’s what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on...

PILMMA Super Summit 2014

PILMMA Super Summit 2014 – Stupendous Success! As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career. The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association)...

One Is The Loneliest Number

Are Americans becoming more isolated and lonely? We’re certainly spending more time alone. According to the book The Lonely American, by Jacqueline Olds and Richard Schwartz (Beacon Press), 25.8 percent of Americans lived in one-person households in the year 2000, more than triple the 7.7 percent in 1940. From 1985 to 2004, the number of people...

Dare To Be Different

So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy...

Keep Your Prospects Close and Your Customers Closer

Customers are the cornerstone of every business, the foundation needed to keep things stable. Using a CRM (customer relationship management) as the central hub to house prospects’ and current clients’ information can help you manage the building blocks required for the relationship. A CRM lets you gather and store essential information so you know what...

Memorial Day: A Solemn Occasion

Memorial Day began in the 19th century as “Decoration Day.” Citizens were urged to decorate the graves of soldiers who’d died in the Civil War. After World War I, Decoration Day expanded to include ceremonies honoring the dead in all of America’s wars. Decoration Day became Memorial Day officially in 1967. In 1968 the Uniform...

Keep Customers On Cloud Nine

All call centers are not created equal. Whether your team is based on support, sales, or something else, you can cut costs and be more efficient with a cloud-based system. Keeping customers happy should be rule number one for all business owners, because poor customer service or poor support won’t bode well for anyone. Cloud-based...

50 Free and Fabulous Traffic Strategies

As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you...

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