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July 2014
Dare to Be Different
So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest.
So What Is Your USP?
But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a lot of ads, announcements, and commercials vying for their attention. And it can be pretty daunting to be just 1 in 5,000.
So, what’s your strategy for breaking through the chaos and actually getting noticed?
One of the first rules of marketing is that you can’t blend in with the crowd. Ever.
PILMMA Super Summit 2014 – Stupendous Success!
As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career.  The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association) you should be, was focused primarily on processes/procedures and systems to help acquire leads and new potential clients, to “touch” them, to keep them and  to have them become referral sources.  The speakers were amazing because of the invigorating and positive approaches by which they offered their valuable information about what could’ve, by all accounts, been truly dry and boring information.  But, it is necessary information.  Realizing that we all need to market our firms is essential, but it is crucial that we run our firms like businesses. This will enable us to be more efficient, to offer a better client experience and a better work environment and culture for our staff.
I want to say a huge “THANK YOU” to all of the staff at PILMMA for all of their hard work in putting on an exceptional conference and to Ken Hardison for allowing me to present and exhibit.  It was a wonderful opportunity to spend time with colleagues and friends and to learn!  I am also grateful to the attendees who allowed me to share some of my expertise. I hope they are able to apply it to their practices as they grow and develop them over the next several months and years.  I look forward to seeing many of you again next year. If you didn’t get to make it this year, you should mark your calendars for next summer in Dallas! 
Balance – Never let success go to your head, and never let failure go to your heart. ~ Anonymous
Who Are You?
What’s your company culture? Your value system? Who are you and what do you stand for? It’s important to set some guidelines to let employees and those invested in your company to know what’s what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on the same page and you can hold one another accountable and create a great environment for employees, customers, and yourself.
How to Create an Ethical Firm:
Firms have to follow the law and the law is black and white. Being ethical in business is a choice and the rules are often in the gray area. Understanding what it means to be ethical in business, and realizing the rewards, can start you on the road to establishing guidelines in your firm.
What it means to be an ethical firm Take this example: A company sells bottled water and a devastating storm hits its area. People are desperate for water. If the company increases prices too much, it’ll be in violation of laws against price gouging; this is a black-and-white area. But should the company take advantage of supply and demand and raise prices at all? This is an ethical question.
Sometimes it appears that it costs more to act ethically (e.g., foregoing potential profit from a small price increase as in the previous example can be costly). However, the contrary is true. Studies have shown that ethical companies are significantly more profitable (see e.g., Corpedia’s Ethics Index for public companies). Think of the goodwill that the company in the example could engender by giving away its bottled water for free in the aftermath of the storm?
One is the loneliest number
Are Americans becoming more isolated and lonely? We’re certainly spending more time alone.
According to the book The Lonely American, by Jacqueline Olds and Richard Schwartz (Beacon Press), 25.8 percent of Americans lived in one-person households in the year 2000, more than triple the 7.7 percent in 1940. From 1985 to 2004, the number of people who said they had no one to discuss important matters with tripled, to almost 25 percent. As we spend more time on the Internet, are we losing touch with the people around us, or just finding new ways of connecting?
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