PILMMA Super Summit 2014 – Stupendous Success!

As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career.  The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association) you should be, was focused this time primarily on processes/procedures systems to help acquire leads and new potential clients, to “touch” them, keep them and have them become referral sources.  The speakers were amazing because of the invigorating and positive approaches by which they offered their valuable information about what could’ve, by all accounts, been truly dry and boring information!  But, it is necessary information!  Realizing that we all need to market our firms is essential, but it is also crucial that we run our firms like businesses and this will enable us to be more efficient and to offer a better client experience as well as a better work environment and culture for our staff.

I want to say a huge “THANK YOU” to all of the staff at PILMMA for all of their hard work in putting on an exceptional conference and to Ken Hardison for allowing me to present and exhibit.  It was a wonderful opportunity to spend time with colleagues and friends and to learn!  I am also grateful to the attendees who allowed me to share some of my expertise and I hope they are able to apply it to their practices as they grow and develop them over the next several months and years.  I look forward to seeing many of you again next year. If you didn’t get to make it this year, you should mark your calendars for next summer in Dallas!