Firm Check-Ups. And, Getting Ready for the 2017 Heat Wave.

It’s hard to believe its only the end of April and we’re already talk about the summer heat. But, as we all attempt to get ready to survive the heat wave that will undoubtedly accompany the dog days of summer, it is still vitally important to your law firm’s development that you take some time...

July 2014 Newsletter

Share this: July 2014 Dare to Be Different So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and...

Keep Your Prospects Close and Your Customers Closer

Customers are the cornerstone of every business, the foundation needed to keep things stable. Using a CRM (customer relationship management) as the central hub to house prospects’ and current clients’ information can help you manage the building blocks required for the relationship. A CRM lets you gather and store essential information so you know what...

Memorial Day: A Solemn Occasion

Memorial Day began in the 19th century as “Decoration Day.” Citizens were urged to decorate the graves of soldiers who’d died in the Civil War. After World War I, Decoration Day expanded to include ceremonies honoring the dead in all of America’s wars. Decoration Day became Memorial Day officially in 1967. In 1968 the Uniform...

Keep Customers On Cloud Nine

All call centers are not created equal. Whether your team is based on support, sales, or something else, you can cut costs and be more efficient with a cloud-based system. Keeping customers happy should be rule number one for all business owners, because poor customer service or poor support won’t bode well for anyone. Cloud-based...

March 2014 Newsletter

March 2014 Beating the Madness! There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more...

January 2014 Newsletter

January 2014 Tell Your Story: Don’t be Afraid to Connect What’s your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or...

November 2013 Newsletter

November 2013 Thanksgiving: Being Thankful & Showing Thanks! At this time of year we are often so overwhelmed with the personal aspects of our lives. If we’re lucky, we get a chance amidst the chaotic holiday schedule to reflect on how truly fortunate we are, how blessed our family is, the wealth we have in...

October 2013 Newsletter

October 2013 Snippets: Small Tips to Help Grow Your Law Practice in Big Ways Sometimes it feels like such an endeavor to write a full article and I know that, at times, it can feel like an endeavor to read a full article, as well. Now that technology has allowed us to interact with the...

September 2013 Newsletter

September 2013 “Fall Back”–Taking Time to Look at Your Processes & Procedures As we really head into fall and all of the activities that come with returning to school, football season, community and church activities and the overall hectic schedules of life, it is important to “fall back” and take a look at the heart...

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If You Build It, Will They Come? Is Your Website Obsolete?
February 11, 2018
The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having …
What IS in a Name? EVERYTHING!!!
January 16, 2018
Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation). To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not …
What Is Your “Experience”? – Creating a WOW Client Experience
December 7, 2017
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY …
WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development
November 7, 2017
As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year. For those of you who attended PILMMA in …
Give Your “Brand” a Boost
October 6, 2017
You wouldn’t go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm’s brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a …
5 Ways to Give Rock Star Client Service
September 7, 2017
Even client service has gone high-tech. Thanks to digital tools like Facebook, LinkedIn, Twitter and Instagram, it’s easier than ever for firms to provide support or address client complaints and contact. In fact, many clients now believe they’re more likely to get timely responses through public platforms rather than the old-fashioned method of airing contacting …
Which Came First the Chicken or the Egg?
August 5, 2017
Which came first, the chicken or the egg? How to build sustainable law firms and leave a legacy. This age-old question befuddled philosophers, humanitarians and the great minds of many centuries. Ok, probably not the great minds of many centuries (they’ve been worried about curing polio, small pox and cancer and things like that….). But, …
How to Move from “Client Service” to “Client Experience”
July 12, 2017
Have you ever wondered how the “it” firms got that way? How they took it to the next level? Did you always just assume it was because they outspent their competitors on TV, internet marketing, social media and PPC advertising? I hate to tell you, their “secret” is far simpler than that. They got to …

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