January 2014
Tell Your Story: Don’t be Afraid to Connect
What’s your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my firm’s story is to show people that I personally know what it feels like to build a firm, having been in their shoes as a former attorney, and then doing it daily as an internal marketing director for a law firm, I know exactly how they feel. And that it CAN be done. I tell my story so that I can try and convince people that if I can do it – so can they.
Farewell to LMA’s Casey Reagan
Casey Reagan, LMA’s Director of Operations, will be leaving LMA mid-February, as she and her husband are expecting their first son, Ezra Owen. Casey is thankful to have been a part of the LMA team for 2.5 years and has enjoyed the opportunity to work with so many of you. She wishes each of you a happy, healthy, and successful year ahead!
Do you know how to safely drive in the snow & ice?

If you must drive in ice and snow, take these precautions:

-Make sure your battery and cellphone are fully charged
-Fill your gas tank
-Pack bottled water and a blanket in the trunk
-While on the road, slow down when roads are slick.

Other driving tips:

-Increase your following distance. You should allow about four car lengths for every 10 mph
-Drive slower than the posted speed limit
-Don’t use cruise control
-Stay in cleared lanes, or follow in the tracks of other vehicles where possible
-Don’t try to change lanes
If your car starts to skid:
-Let your foot off the gas
-Don’t slam on the brakes
-Steer into the skid
-Get to a safe place
If you get stuck, turn on your flashers so rescue and emergency crews can find and help you.
Confetti Chili Recipe
by Ellie Krieger
-1 tablespoon olive oil, extra virgin
-1 small onion, diced (1 cup)
-1 medium red bell pepper, seeded and diced (1 cup)
-1 medium carrot, diced (1/2 cup)
-2 teaspoons ground cumin
-1 teaspoon ground coriander
-1 pound lean or extra-lean (90% lean or higher) ground beef
-One 28-ounce can no-salt-added crushed tomatoes, with their juices
-2 cups water
-1 canned chipotle chile in adobo sauce, seeded and minced, plus 2 teaspoons of the sauce
-1/2 teaspoon dried oregano
-One 15.5-ounce can black beans, preferably low-sodium, drained and rinsed
-One 15.5-ounce can kidney beans, preferably low-sodium, drained and rinsed
-1 1/2 cups corn kernels
-Salt and freshly ground black pepper to taste
Heat the oil in a large pot or Dutch oven over medium heat. Add the onion, bell pepper, and carrot, cover, and cook, stirring occasionally, until softened, about 10 minutes. Add the cumin and coriander and cook, stirring, for 1 minute. Add the ground beef; raise the heat to high and cook, breaking up the meat with a spoon, until the meat is no longer pink. Stir in the tomatoes, water, chipotle and adobo sauce, and oregano and bring to a boil. Reduce the heat to medium-low and cook, partially covered, stirring from time to time, for 30 minutes.
Stir in the beans and continue cooking, partially covered, 20 minutes longer, until the chili is nicely thickened. Stir in the corn and cook until heated through. Season with salt and pepper and serve.

Protect your pet in cold weather

In many areas, winter is a season of bitter cold and numbing wetness. Help your pets remain happy and healthy during the colder months by following these simple guidelines:

  • Don’t leave dogs or cats outdoors when the temperature drops. Pets are sensitive to severe cold and are at risk for frostbite and hypothermia when they are outdoors during extreme cold snaps. Exposed skin on noses, ears, and paw pads can quickly freeze and suffer permanent damage.
  • If for some reason your dog is outdoors much of the day, he or she must be protected by a dry, draft-free shelter that is large enough to allow the dog to sit and lie down comfortably, but small enough to hold in his/her body heat. The floor should be raised a few inches off the ground and covered with cedar shavings or straw. The house should be turned to face away from the wind, and the doorway should be covered with waterproof burlap or heavy plastic.
  • Pets who spend a lot of time outdoors need more food and water in the winter because keeping warm depletes energy. Routinely check your pet’s water dish to make certain the water is fresh and unfrozen. Use plastic food and water bowls rather than metal; when the temperature is low, your pet’s tongue can stick and freeze to metal.
  • The salt and other chemicals used to melt snow and ice can irritate the pads of your pet’s feet. Wipe all paws with a damp towel before your pet licks them and irritates his/her mouth.
  • Antifreeze is a deadly poison, but it has a sweet taste that may attract animals. Wipe up spills and store antifreeze (and all household chemicals) out of reach. Coolants and antifreeze made with propylene glycol are less toxic to pets, wildlife, and family.
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PO BOX 728 | Oxford, NC 27565 US