Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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I was talking to a client the other day and we were discussing the implementation of yet another “client satisfaction survey”. This would not have been their first appeal to their clients for feedback regarding their level of service, but their third! And, yet one more opportunity for a set of potentially disappointing results ~ UGH! So, I begin to think. What could be causing this less than desirable level of client service and this history of low client satisfaction? And, more importantly why weren’t they able to turn this pattern around? Were they really...

Image is Everything A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business - logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance. WEIGH IN: What brands captured your attention with their name, logo or tagline? Make your mark with your brand Don't be another beige house in the subdivision. Be unique! Create a brand that separates you from the rest! Let customers know who you are...

If you have ever gambled you know what this phrase means. If you have ever played competitive sports you have been to go “all out”. They essentially mean the same thing. Give it everything you have, play all the money you’ve got, risk it all or my favorite, and “Go Big or Go Home.” The key to all of these is that if the other person at the table or in the game is giving it their all and you are not, the result would likely end with you wither becoming injured, losing the game...

As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you may not be currently using. And remember, the best part is that every one of these marketing tools is totally, completely and absolutely free: Offer to write a guest post on a blog that caters to your niche. Join Blogger Linkup to connect with bloggers who...

Modern customers now have superpowers, have you altered your customer service match? Technology has changed customer service both in how we sell and how customers want us to sell to them. It's normal for customers to use the Internet and social media to inform their buying decisions, but smart touchpoints have also begun to shape their values. Smart touchpoints are avenues like social media that allow customers the opportunity to pro-actively respond. They take customer service to a new level beyond traditional one-sided touchpoints like print advertisements or salespeople that must first seek out the customer. New "super-powered...

“Are we friends with ourselves? Do we love who we are? These are important questions because we can’t develop good friendships/relationships with others unless we have befriended ourselves. How then do we befriend ourselves? We have to start by acknowledging the truth of ourselves. We are beautiful but also limited, rich but also poor, generous but also worried about our security. Yet beyond it all we are people with souls, sparks of the divine. To acknowledge the truth of ourselves is to claim the sacredness of our being, wit out fully understanding it. Our deepest being...

So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest. So What Is Your USP? But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a...

The answer to this may surprise you. Your first thought when asked this question would probably be with the result of their case. Did you get them a good settlement? Were they pleased with your representation? Did they have a good “experience”? All of these questions and their answers are factors, but the start of client loyalty begins with listening. The real key to client loyalty comes in how your firm or team handles mistakes. It has been proven in study after study that physicians who apologize when they make a mistake that causes harm to...

In this day where solo practitioners are almost a thing of the past and firms are merging daily, the determining factor of whether you retain your clients has been and continues to be your client service. As the saying goes, “People don’t do business with businesses, they do business with people.” This shows the importance of good client service. Despite the result you get for your clients, 9 times out of 10, if your firm and your staff don’t provide good (no, exceptional) client service you are likely to lose existing clients as well as...

What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding” - and why it works - and has learned that employees will work harder when they are acknowledged, appreciated, and understood. Here are some questions managers must ask themselves: What is your brand? How do you present yourself to employees? Are you able to easily influence others? Have you developed a reputation that is admired, respected, and trusted? To be...