The Power of Positive Press
Support and participate in community-focused events to promote your law firm as a good corporate citizen....
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What Has Your Marketing Firm Done for You Lately?
Author Lauren Black provides suggestions of things your marketing firm should be doing to ensure you achieve success in marketing your law firm....
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“Summer time is calling!!!! Using your vacation to build your law firm”
Author Lauren Black encourages attorneys to take a real vacation in order to improve their law firm marketing and management....
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What’s Your Law Firm’s Marketing Strategy?
Marketing strategy is a must. It includes three building blocks: your firm website, TV or thirty-minute shows, and direct mail, with your brand running throughout....
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Do Your Clients Know “What You Have Done For Them Lately”?
Every time you or a member of your law firm does pro bono work, makes a charitable donation, volunteers or supports a non-profit, you should, in some way, let your clients know. Your potential clients want you to win for them, but almost as important to them is working with someone they feel is a...
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Can Video Help You Market Your Law Firm?
With the year-over-year increase in online activity, it makes sense for law firm marketers to look closely at options to expand the firm’s online presence. A recent “tweet” from CNN’s Twitter feed showed that for the first time ever more viewers get their news online than from radio or newspapers. Paper phone directories are rapidly...
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How to Survive the Economic Hurricane
Despite the gloomy economic outlook, there is some “good” news that you should keep in mind. The caseload for most personal injury law firms is not dropping....
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