This is the question you should be asking of your marketing firm. No, seriously. You should be asking them, “Beyond simply placing our television buys or creating a pretty “brand”, what else have you done for me lately?” Are they just thinking “outside of the box”, or are they “redrawing the lines of the box, maybe even creating a circle or a square?” In these tough economic times, your marketing firm should be doing more, reaching further and digging deeper to help grow your practice and get you more clients. Here are just a few of the ideas that my partners and I have used for our clients that really seem to be working.
Client Relationship Marketing is HUGE – We’ve all said it a hundred times – but it always bears repeating. They are already your clients. You’ve already spent the money to market to them and they’ve already picked YOU! Follow up with them. Read more…
