Tell Your Story: Don’t be Afraid to Connect
What’s your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with...
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Small Tips to Help Grow Your Law Practice in Big Ways
Sometimes it feels like such an endeavor to write a full article and I know that, at times, it can feel like an endeavor to read a full article, as well. Now that technology has allowed us to interact with the world in snippets of time rather than actually have to truly engage, it appears...
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Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
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Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat.  The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident.  The verdict assigned...
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Marketing 101: Lessons Learned from a Lima Bean
Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it down into the soil, gave it a good watering, and found the perfect spot for it on the window ledge so it could absorb the sun’s light. You spent the...
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Let’s Talk Video
I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes. When given a choice not everyone picks video over the written word—I know a lot of lawyers who still print e-mail so they can have that piece of paper in...
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Are You Too Close?
We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who...
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Are You Listening?
I was speaking with a client not too long ago and he mentioned that even though his marketing was driving leads to the firm, a large percentage of the cases were either shopping or were rejected during the intake process. Because this had been going on for some time, I suggested he might want to...
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