We Don’t Truly “Vacate,” But Why We Really Should
For some reason this article was the hardest to write, but also the one I felt needed to be written the most. It applies to so many different areas of our marketing and our practices/management and our lives. And most of all, it is the truth. Sometimes the truth hurts. But here goes! WE DON’T...Read more.
CRM | Law Firms Should Market to Current Clients
Guest blogger Jeanne Frazer just had an article published on the importance of Client Relationship Management and Marketing for law firms. The article offers a few great ideas for staying “top of mind” with clients. Click here to read the full article....Read more.
Who Needs Consistency, Anyway?
I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items...Read more.
Can’t Stop the Train
Do you ever feel like the world is spinning so fast you just can’t keep up? It seems that the pace of change has increased over the last 20-30 years, making many people uncomfortable. A good percentage of humans are change averse, and the pace of change has forced many to reinvent themselves and their...Read more.
Spring, 2Q11, April 15th, “Post” Recession and 2012????? Are we really ready for all of this?
I recently went to PILMMA (Personal Injury Lawyers Marketing & Management Association) Spring Summit in Atlanta. The trees and plants in Atlanta were all about 2 weeks ahead of the plants in NC and it was beautiful! The winter of 2010 is finally OVER! There were about 110 attorneys from across the US all talking...Read more.
Is All Business Good? Focus on Relationship Building
Is every prospect who contacts you going to be a good fit with your firm? Unequivocally, no. In some cases, you may not offer the service that they need; the prospect may also be highly price sensitive – a commodity shopper. In others, the firm’s goals and focus might not be a good fit for...Read more.
April is National Distracted Driving Awareness Month
As Neil Murray mentioned in his guest blog today, distracted driving is an ongoing concern and has the potential to impact all of us. If you manage a law firm – especially one focused on personal injury – ending distracted driving is one of those issues that you may want to champion by becoming a...Read more.
By guest blogger Jeanne Frazer, President, vitalink® Buzzwords become buzzwords because they strike a cord. While they’re hot, phrases like “win-win,” “think outside the box,” “convenient location,” “free consultation,” all make the user appear to be on the “cutting edge.” But what happens when you are using a buzzword past the expiration date? You lose clout and...Read more.
Give a Free Gift and Get Potential Clients
The pace of change never ceases to amaze me, and some of the uses for new technologies make things interesting, to say the least! The trend over the last decade or so has been toward information sharing. Indeed, consumers now expect information to be free. This shift has changed the business model for many firms,...Read more.