Is All Business Good? Focus on Relationship Building
Is every prospect who contacts you going to be a good fit with your firm? Unequivocally, no. In some cases, you may not offer the service that they need; the prospect may also be highly price sensitive – a commodity shopper. In others, the firm’s goals and focus might not be a good fit for...
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April is National Distracted Driving Awareness Month
As Neil Murray mentioned in his guest blog today, distracted driving is an ongoing concern and has the potential to impact all of us. If you manage a law firm – especially one focused on personal injury – ending distracted driving is one of those issues that you may want to champion by becoming a...
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Buzzworthy?
By guest blogger Jeanne Frazer, President, vitalink® Buzzwords become buzzwords because they strike a cord. While they’re hot, phrases like “win-win,” “think outside the box,” “convenient location,” “free consultation,” all make the user appear to be on the “cutting edge.” But what happens when you are using a buzzword past the expiration date? You lose clout and...
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Give a Free Gift and Get Potential Clients
The pace of change never ceases to amaze me, and some of the uses for new technologies make things interesting, to say the least! The trend over the last decade or so has been toward information sharing. Indeed, consumers now expect information to be free. This shift has changed the business model for many firms,...
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The Power of Positive Press
Support and participate in community-focused events to promote your law firm as a good corporate citizen....
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What Has Your Marketing Firm Done for You Lately?
Author Lauren Black provides suggestions of things your marketing firm should be doing to ensure you achieve success in marketing your law firm....
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“Summer time is calling!!!! Using your vacation to build your law firm”
Author Lauren Black encourages attorneys to take a real vacation in order to improve their law firm marketing and management....
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What’s Your Law Firm’s Marketing Strategy?
Marketing strategy is a must. It includes three building blocks: your firm website, TV or thirty-minute shows, and direct mail, with your brand running throughout....
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Do Your Clients Know “What You Have Done For Them Lately”?
Every time you or a member of your law firm does pro bono work, makes a charitable donation, volunteers or supports a non-profit, you should, in some way, let your clients know. Your potential clients want you to win for them, but almost as important to them is working with someone they feel is a...
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