Have you ever thought about your “buying tendencies”? Are you more likely to buy from someone who greets you at the door of a store and asks if they can help you? You may say “No Thank You, I’m just browsing.” But, you’re more likely to buy from them if they have first offered you...Read more.
How Much Should You Spend on Marketing?
Small business owners begin with a hefty startup investment just to get off the ground. The last thing you want to think about is more spending. But the old adage that “it takes money to make money” holds some truth, especially for young companies. In order to ensure your success, you’ll need to assess what...Read more.
Tell Your Story: Don’t be Afraid to Connect
What’s your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with...Read more.
Small Tips to Help Grow Your Law Practice in Big Ways
Sometimes it feels like such an endeavor to write a full article and I know that, at times, it can feel like an endeavor to read a full article, as well. Now that technology has allowed us to interact with the world in snippets of time rather than actually have to truly engage, it appears...Read more.
Heading In The Right Direction – Follow The Yellow Brick Road!
With PILMMA just around the corner, there is no time like the present to set your GPS for the “yellow brick road” to New Orleans. It will definitely get you and your law firm heading in the right direction with regards to firm development and marketing. Too often we take for granted our firm development...Read more.
Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...Read more.
Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat. The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident. The verdict assigned...Read more.
Mirror, Mirror, Part II, How to Really Take a Look and Make it Count!
When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm. I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with...Read more.