How Do Law Firms Build Brand Awareness?
According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% of lawyers are either in California or New York. Wherever you are located as a legal professional, you may wonder, “How do law firms build...
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Why Your “Soft” Skills are Your Most Powerful Tools
“Soft” skills get a bad rap. Think back to the days before you were licensed to practice law and how important it was to list real, concrete skills on your resume when applying for a job. If you’re like many job applicants, you started listing things like “ability to listen” or “enthusiastic collaborator” only after...
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Your Brand is Not Just a Logo
I’m sure this won’t shock you, but attorneys often resist thinking about things like their brand. They hear the word and automatically associate it with something unimportant and treat it as an afterthought. Many attorneys associate the word “brand” with their logo. It’s time to change that. It is important to put real thought...
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What IS in a Name? EVERYTHING!!!
Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation). To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not...
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WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development
As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year. For those of you who attended PILMMA in...
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Are You Emotional About Your Brand?
If you aren’t emotional about your brand, how do you expect your current and potential clients to be? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, expertise or achievement. These emotions associate positive experiences with your firm. That emotional tie builds loyalty and inspires your...
Read more.Website Welcome
Have you ever thought about your “buying tendencies”? Are you more likely to buy from someone who greets you at the door of a store and asks if they can help you? You may say “No Thank You, I’m just browsing.” But, you’re more likely to buy from them if they have first offered you...
Read more.6 Great Digital Marketing Ideas for Lawyers
Client based referrals can help any lawyer build a successful practice. But there’s a larger audience out there that doesn’t know any of your existing clients and doesn’t have any idea who you are and wants to find an attorney by searching online. Here are six ways for lawyers to use digital marketing to get...
Read more.3 Reasons Social Media Isn’t About You!
Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers. Your...
Read more.Developing Your Brand
Image is Everything A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business – logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall...
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