Learn How To Brand Yourself
What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding” – and why it works – and has learned that...
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Get Personal: How to Build An Unforgettable Business Identity
What’s your firm’s personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don’t be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her...
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Give Your Logo A Lift
You wouldn’t go to a chiropractor for cosmetic surgery, so why would you let a non-designer create your company’s logo? First impressions go a long way! Make sure your company is represented by a logo that’s worthy of you and your business. It’s around when you’re not, so make it matter. Use local graphic designers...
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Who Are You?
What’s your company culture? Your value system? Who are you and what do you stand for? It’s important to set some guidelines to let employees and those invested in your company to know what’s what. Create a list of values, explain what they are and, most importantly, lead by example. This way everyone is on...
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Dare To Be Different
So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy...
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50 Free and Fabulous Traffic Strategies
As a small business owner, you probably already know the obvious ways to generate free traffic back to your website. (Facebook, Twitter, LinkedIn, blogging, video marketing, etc.) But as a Shoestring Marketer, you’re going to need to tap into an arsenal of creative, high-impact and hard-hitting tools. Here are 50 fabulous traffic strategies that you...
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Walking the Walk – When the Firm’s Mission & Vision Become a Brand
Think quick: What are your firm’s core values? Does your firm even have a mission statement? What is it? Is it displayed prominently on your website or in your firm brochure? Do your partners and associates know what it is? More likely than not it includes a lot of really nice sounding words like “excellence”,...
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Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat.  The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident.  The verdict assigned...
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Mirror, Mirror on the Wall…
As I have reflected (literally and figuratively) over the past several months on my firm and its future direction, the re-branding, name change, its internal culture and the overall client experience we offer, I have come to realize that perception and reality may not be the same.  And, I have had to truly FORCE myself...
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Are You Too Close?
We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who...
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