Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

Branding

[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in September, you are a little bit ahead of the game – you’ve already started this process.  Your minds are racing and you’ve hopefully already started taking many of the millions of ideas that you learned in Nashville back to your...

[caption id="attachment_1120" align="alignleft" width="275"] What Do You Feel?[/caption] If you aren't emotional about your brand, how do you expect your current and potential clients to be? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, expertise or achievement. These emotions associate positive experiences with your firm. That emotional tie builds loyalty and inspires your clients to tell their friends about you and your firm and your services. In addition to your clients, it encourages your colleagues to refer potential clients to you as well, because this same...

Have you ever thought about your “buying tendencies”? Are you more likely to buy from someone who greets you at the door of a store and asks if they can help you?  You may say “No Thank You, I’m just browsing.” But, you’re more likely to buy from them if they have first offered you to help you.  The same goes for your website.  Websites today are like stores.  The first contact you have with a potential client is crucial. The client experience is crucial at every step.  This is even more true today when much...

Client based referrals can help any lawyer build a successful practice. But there’s a larger audience out there that doesn’t know any of your existing clients and doesn’t have any idea who you are and wants to find an attorney by searching online. Here are six ways for lawyers to use digital marketing to get noticed. 1. Establish a Digital Profile You should create a strong profile about who you are and your area of expertise and post it across the different directory sites that serve as resources for people looking for lawyers. This will put you...

Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers. Your customers are there. Did you know that more than 50 percent of U.S. adults now use two or more social media platforms, and a whopping 71 percent of all U.S. Internet users are on Facebook? You need to meet expectations, so make...

Image is Everything A key part of building your brand is promoting a polished and consistent image. Your image is reflected in everything that represents your business - logo, business card, packaging, tag-line, etc. To make a lasting impression, be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance. WEIGH IN: What brands captured your attention with their name, logo or tagline? Make your mark with your brand Don't be another beige house in the subdivision. Be unique! Create a brand that separates you from the rest! Let customers know who you are...

So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest. So What Is Your USP? But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a...

What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding” - and why it works - and has learned that employees will work harder when they are acknowledged, appreciated, and understood. Here are some questions managers must ask themselves: What is your brand? How do you present yourself to employees? Are you able to easily influence others? Have you developed a reputation that is admired, respected, and trusted? To be...

What's your firm's personality? First impressions matter, so make sure you express your style and individuality clearly and consistently. Don't be a little bit country on your website, then a little bit rock-n-roll on social media. Show clients who you are, what you represent and sprinkle it throughout everything you do. Your firm has her very own personality. And your firm’s personality certainly isn’t set in stone and beyond your control. In fact, it’s completely up to you how you present your firm personality to your prospects and clients. Start by defining the exact experience you want to give...