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Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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It's hard to believe its only the end of April and we're already talk about the summer heat.  But, as we all attempt to get ready to survive the heat wave that will undoubtedly accompany the dog days of summer, it is still vitally important to your law firm’s development that you take some time to review your progress and evaluate what your next steps might need to be.  Human nature has us start the year with gusto and all sorts of promises of new plans of marketing campaigns and renewed management involvement only to...

As we prepare for the Spring and Summer of 2017, I think about Memorial Day and those who gave their lives so that we may live freely, kids getting out of school for yet another summer break and of course another summer of heat and most likely drought (which will most likely affect us all – as we continue to face the issue of water shortage that will one day, in the not too far distant future, be a HUGE issue for our children and our children’s children).  I must also think about the 2016...

[caption id="attachment_1120" align="alignleft" width="275"] What Do You Feel?[/caption] If you aren't emotional about your brand, how do you expect your current and potential clients to be? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, expertise or achievement. These emotions associate positive experiences with your firm. That emotional tie builds loyalty and inspires your clients to tell their friends about you and your firm and your services. In addition to your clients, it encourages your colleagues to refer potential clients to you as well, because this same...

Everywhere you turn you hear that digital marketing should be part of every firm’s marketing plan. What’s mentioned less often these days, however, is the importance of using a variety of old and new marketing tactics to meet customers where they are—both online and off.  The key to all of your marketing should be synergy.  Your message should be simple, straightforward and branded to who you are. Here are nine online and marketing essentials that will make a huge difference in your overall marketing strategy: Online Marketing Websites: Your firm’s website is the primary place clients go to...

Perspective.  It seems to be something we all forget, lose sight of and that changes not only from year to year, but often from moment to moment.  Very much like opinions, we all have one and they are all often very different.  Two years ago, I was given the gift of time to travel to Nicaragua on a mission trip where I along with 22 other people from various backgrounds spent a week in Granada, building kitchens at 3 different schools.  These kitchens would allow the children to have at least one hot meal per...

Have you ever dined at a 5-star restaurant? If you have, then you will know that customer service is an essential part of the experience. How you make the customer feel is as important as the preparation and taste of the food. From anticipating the customer’s needs, making sure everyone feels welcome and appreciated to exceeding their expectations, all of it together makes up a memorable customer experience. This is the experience diners have at a well-known local restaurant in the Napa Valley.  It is not only one of the most highly regarded restaurants in the...

A firm without client focus is like stuffing money into a pocket full of holes” – David Tooman, Client Service Expert.  This quote perfectly illustrates just how important being client focused is to the success of most of America’s leading and most productive law firms. According to a recent study, the top three reasons clients sign up with a firm are: nurtured relationships, support and service throughout the lifetime of their case/after their case closes and overall work quality. These three factors alone account for 50 percent of why clients sign up. Through comprehensive research, the...

How do you address dilemmas in your life? Is there a way to find a solution to two conflicting problems? An employer once offered the following scenario to some candidates for an important job: “You are driving along in your car on a wild, stormy night. You pass by a bus stop, and you see three people waiting for the bus: One is an old woman who’s obviously very ill; another is a close friend who once saved your life; the third is the perfect mate you’ve been looking for your whole life. What do you do?” The...

Have you ever been on the receiving end of bad customer service? It can often look like this: A grumpy staff/employee member ignores you, treats you dismissively, acts in an unprofessional manner and makes you question why you selected the firm/business in the first place. Sometimes a bad employee is just a bad employee. But often, rude, unhelpful and unproductive staff members are a signal that the firm has failed to motivate them to care about the firm.  And, it is extremely important to remember that poor staff members and their bad attitudes can be...

The holidays are a whirlwind for most people, especially for law firms who have to balance the demands of their personal lives and the needs of their clients. So when the trees, wreaths and garland comes down and you ring the New Year, the slower pace can cause you to end up in a rut unless you make the most of the downtime. January doesn’t have to mean the beginning of the winter funk when you have a shift from the excitement of the holidays to the January and February “days of winter”. Here are some...