One Minute Firm Development: You Created a Budget, Now What?
I don’t know about you, but no part of law school taught me about business development and financial planning and management. But the truth is, if you own a law firm, then you’re not only a lawyer, but also a business person. Most law firms put servicing clients and new client development at a higher...
Read more.Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
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