Consider what’s changed before hiring a replacement
Before you start looking, ask these questions… You don’t want experienced employees to leave, but when they do, use it as an opportunity. don’t just hire an identical twin to replace the person who’s gone. Before you start looking, ask these questions: Has the job changed? How has the rest of your workforce changed in...
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Coffee Talk….Talk Amongst Your Selves.
Remember the Saturday Night Live skit “Coffee Talk” where Mike Myers played “Linda Richman”, a stereotypical middle-aged Jewish woman?  She would tell her viewers that she was feeling “verklempt” and to “talk amongst themselves.” I sometimes find myself feeling the same way—overwhelmed with the great task of managing a business and needing to stop and...
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Client Service from the Inside-Out – Part Two
As I continue to think about internal perspective and how it impacts the external client experience, I realized that often it is best to see examples so that you might better share these with your team.  So here is Part Two of this “thought process”.  These are some internal examples of poor service mentality and...
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Branding
WEIGH IN: What brands captured your attention with their name, logo or tagline?   Do Your Customers Get Emotional About Your Brand? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, or achievement. These emotions associate positive experiences with your company. That emotional tie builds loyalty...
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How To Advertise Your Firm Using Bing Ads
In past articles, we showed you how to advertise your website when people search Google using terms that are related to your firm.  In today’s article we are going to show you how to do the same when people search Bing and Yahoo search engines. What Are Bing Ads? Bing Ads is the advertising platform...
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Big Tips To Start Your Marketing Off Right This New Year!
I must admit it was hard to start thinking about 2014 in early December of 2013, but it is time!  So, I decided that the best way to prepare was to offer up a few tips that might help you jump start your law firm’s marketing efforts.  The fortunate things about these tips are that...
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Beating The Madness
There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more than one, or maybe even...
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Exceptional Client Service – What Your Firm Can Learn From the Golden Arches
By Lauren B. Currin, LMA President   When McDonald’s released their 2nd quarter financial results for 2012 it looks like the fast food chain is coming up “French fries” all over the place!  The company reported generating $6.54 billion and their global comparable sales increased 7.3%.  In an article in Forbes magazine McDonald’s overwhelming success...
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Stop, Look & Listen….
Perspective. It seems to be something we all lose sight of and that changes not only from year to year, but often from moment to moment. Very much like opinions, we all have one and they are all often very different. Recently, I was given the gift of time to travel to Nicaragua on a...
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One Minute Firm Development: You Created a Budget, Now What?
I don’t know about you, but no part of law school taught me about business development and financial planning and management.  But the truth is, if you own a law firm, then you’re not only a lawyer, but also a business person.  Most law firms put servicing clients and new client development at a higher...
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