Essential Growth Information for Law Firms as the Economy Reopens
As you already know, law firms have been hit by the COVID-19 pandemic, but growth opportunities for law firms are not completely gone. In time, and with a safe and strategic economic reopening strategy, there will be positive movement forward. With a sound strategy and strong, knowledgeable and experienced implementation, you will find yourself in...
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Is Your Law Firm Marketing Budget Working?
Many attorneys are skeptical about marketing. In many cases, it’s only after being told repeatedly how important it is to establish an online presence that a firm will allocate part of its budget towards a marketing campaign. And once they have, they are in a constant state of worry over whether they’ve made the right...
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Marketing Gets People in the Door – What You Do Afterwards Is What Grows Your Firm
Growing your firm means getting more clients. It’s natural for any law firm to look to the world of marketing to get the word out about its services. Marketing works, and your firm should always be mindful of its outreach efforts. But what is too often overlooked is the fact that growing and retaining clients...
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How to Control Your Law Firm’s Online Narrative
Few attorneys are thrilled with things like websites or social media platforms. Web development is not something they teach in law school, and most attorneys know only that their clients can shoot themselves in the foot by engaging on social media while facing legal issues. But it’s vital for every law firm to embrace this...
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Who You Are is Your Law Firm’s Most Important Asset
Attorney Lauren Currin, President of LMA, shares knowledge gained from her experience. Here are a few stabs at how you brand your law firm… You’re honest, compassionate, hard-working and dedicated. You care about your clients and fight to get them real results. Does that sound familiar? It does not take a psychic, nor does it...
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If You Build It, Will They Come? Is Your Website Obsolete?
The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having...
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What IS in a Name? EVERYTHING!!!
Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation). To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not...
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What Is Your “Experience”? – Creating a WOW Client Experience
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...
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WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development
As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year. For those of you who attended PILMMA in...
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Give Your “Brand” a Boost
You wouldn’t go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm’s brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a...
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