Few attorneys are thrilled with things like websites or social media platforms. Web development is not something they teach in law school, and most attorneys know only that their clients can shoot themselves in the foot by engaging on social media while facing legal issues.

But it’s vital for every law firm to embrace this digital world we’re all living in. You don’t need to be a web developer or social media influencer to bolster your firm’s presence on the internet. If you don’t establish your own narrative online, then you’ll be handing over control to anyone willing to post a bad review or trash you in a forum. In other words, like it or not, you are going to have a presence online. You might as well be in charge of it.

Setting the Terms by Taking Ownership of Your Presence

By establishing your law firm’s presence online through a website and social media platforms, you’ll be able to set the terms for the way people find and perceive you online. There will always be negative people out there saying unflattering things about any business, but you can be the author of your own presence by offering potential clients information about your firm and encouraging your clients to mention you in online reviews.

Control your online presence in social mediaThese channels also give you opportunities to customize your firm’s services and improve client experience. When we work with law firms, we are always able to show our clients ways in which online tools can reveal areas of improvement within their firm’s operation and additional services that could be lucrative to your firm’s bottom line.

There are so many metrics and analytical tools available to any business. These are powerful assets that can easily help you streamline and augment the services you offer clients. Our clients are often surprised at how simple it is to incorporate them into their current infrastructure.

Maximize Client Experience to Cultivate Good Will

The way you treat people offline translates into how people will see you online. If your client experience is on point, then you are well-positioned to have an exceptional presence online. When clients are wowed by their experience at your firm, they’ll often share their experiences online without prompting. But it never hurts to follow up with clients to ask them to leave a review.

Attorney interactions with clientsClient experience is at the heart of a firm’s success, and it is reflected in the things clients say about you – both online and via word-of-mouth to their friends and family members. If you aren’t focusing on client experience, then you’re missing opportunities to offer clients the best version of your firm.

One of the main ways we assist law firms is by looking for all the small ways to make a big impact on the experience clients have when working with the firm. We help attorneys make client experience second nature. This means knowing your clients – who they are, what they’re looking for and how you can make them feel as unique as they deserve to feel.

Your online presence is often the first interaction a potential client will have with your firm, so it’s a critical aspect of your practice to get right. Your client experience will begin on the internet, so it’s worth putting your best foot forward.

If you want to learn more about maximizing your online presence or improving client experience, don’t hesitate to contact LMA to find out how we can make a difference in your practice.