What IS in a Name? EVERYTHING!!!
Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation). To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not...
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What Is Your “Experience”? – Creating a WOW Client Experience
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...
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WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development
As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year. For those of you who attended PILMMA in...
Read more.Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
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