What Is Your “Experience”? – Creating a WOW Client Experience
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...
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Give Your “Brand” a Boost
You wouldn’t go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm’s brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a...
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Which Came First the Chicken or the Egg?
Which came first, the chicken or the egg?  How to build sustainable law firms and leave a legacy. This age-old question befuddled philosophers, humanitarians and the great minds of many centuries.  Ok, probably not the great minds of many centuries (they’ve been worried about curing polio, small pox and cancer and things like that….).  But,...
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Mirror, Mirror, Part II, How to Really Take a Look and Make it Count!
When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm.  I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with...
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Mirror, Mirror on the Wall…
As I have reflected (literally and figuratively) over the past several months on my firm and its future direction, the re-branding, name change, its internal culture and the overall client experience we offer, I have come to realize that perception and reality may not be the same.  And, I have had to truly FORCE myself...
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Are You Too Close?
We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who...
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Who Needs Consistency, Anyway?
I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items...
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“Summer time is calling!!!! Using your vacation to build your law firm”
Author Lauren Black encourages attorneys to take a real vacation in order to improve their law firm marketing and management....
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What’s Your Law Firm’s Marketing Strategy?
Marketing strategy is a must. It includes three building blocks: your firm website, TV or thirty-minute shows, and direct mail, with your brand running throughout....
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