How Important Are Reviews for Law Firms?
According to research compiled by National Law Review, 90% of consumers consider reviews when making their buying decisions after conducting a Google search. So how important are reviews for law firms? Incredibly so. It’s clear that if you plan to use internet marketing in your client acquisition strategy, you need to earn great reviews. But...Read more.
How Your Law Firm Can Leverage Social Media
Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy to engage such potential customers. Unlike regular marketing campaigns, posting on social media creates a two-way communication channel between you and your potential customers. You...Read more.
Guide to Case Management Systems for Small Law Firms
All law firms, no matter their size, seek to maximize their profits. After all, there’s no reason to throw money toward cases that are unlikely to be successful or to seek clients in a practice area that doesn’t have a strong return on investment. One way to ensure that your practice manages its revenue opportunities...Read more.
Law Firms May Get a Better Response from More Emotional Advertising
You want the right balance of information and emotion in your advertising and marketing materials. Too much information and the audience may lose interest. Too much emotion and you won’t be taken seriously. A recent study found that for expensive purchases, a more emotional approach yielded a better result. For lower-cost purchases, more information resulted...Read more.
Top 4 Law Firm Marketing Strategies
Each law firm has unique marketing needs impacted by multiple factors. The ideal structure of your marketing should be developed with the help of a law firm marketing consultant. However, there are some strategies that are a good fit for most law firms looking to expand their marketing reach. We offer four great ideas to...Read more.
Four Steps to Personalization – Plan Your Work and Work on Your Plan
LMA works with clients to create an effective strategic marketing plan and helps them put it into action. Properly executed, it will help you build brand awareness, trust, and credibility; improve conversion rates; and skyrocket your ROI. When the plan properly matches your firm’s abilities with the market’s wants and needs, the sky’s the limit....Read more.
How Much Should a Law Firm Spend on Marketing?
How much a law firm should spend on marketing depends on factors such as the particular type of law you practice and the competitiveness in your surrounding area. In general, competition for clients is increasing for most lawyers, so it is more important than ever to budget for marketing to attract and maintain clients. Since...Read more.