Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having a site was palpable. New businesses popped up overnight and got rich creating sites for business owners who did not have the time or skills to do the work themselves.   It seems that with every new technology there is a groundswell...

[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

People have always enjoyed doing business with people. Prior to the industrial revolution we purchased goods and services from local professionals in storefronts. It’s only been in the last 100 years or so that we’ve ventured away from this, doing business instead with large faceless companies that we consider successful not because of our personal experiences with them, but because they advertise the loudest. Like many things do, however, we are coming full-circle. Many seem to have realized that they prefer “local business” over “big business”. Cities are celebrating shopping and eating locally. Social media and...

Can answering Twitter’s ambiguous question, “What are you doing?” actually be an effective marketing tool for attorneys?  You’re a law firm, after all, not a local yogurt shop tweeting the flavors of the day.  If used well, however, those 140 characters or less can be leveraged to boost both your professional growth as well as the expansion of your client base for no money and very little time.   Twitter describes itself as “a real-time information network that connects you to the latest information about what you find interesting.”  This means that your law firm is to...

New technologies, especially those in the rapidly evolving social media realm, have led to a whole new set of legal and ethical questions. Law makers simply cannot keep up with the pace of change. As new issues arise, it's fascinating to see how they are addressed. In October, the National Labor Relations Board (NLRB) filed a complaint in a case where an employee was terminated after posting negative comments about her supervisor on Facebook. The outcome announced by The New York Times earlier this week: she should not have been fired for posting criticisms on...

Guest blogger Jeanne Frazer provides information on using books, articles, blogs and more to market your law firm....