Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY different for the past month.  It has been very much like some of the scenes from the movie, “The Doctor”, with William Hurt, a sleeper that came out in the early 90’s where Hurt was forced, after...

Give Your “Brand” a Boost You wouldn't go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm's brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a brand that's worthy of you are. It's around when you're not, it’s the first thing a potential client encounters and it will be something that they remember long after they’ve completed their case with you. It’s important...

Which came first, the chicken or the egg?  How to build sustainable law firms and leave a legacy.   This age-old question befuddled philosophers, humanitarians and the great minds of many centuries.  Ok, probably not the great minds of many centuries (they’ve been worried about curing polio, small pox and cancer and things like that….).  But, it has been on MY mind a lot lately as we (my husband and myself) recently spent time with 4 out of 5 of our grandchildren and many of our closest friends' are now becoming first time grandparents themselves.  How quickly...

When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm.  I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with yourself about you and your firm, reality vs. perception and then begin to work on changing the things that didn’t match-up.  This article is about how to take that long look in the mirror and make the most of it. The...

As I have reflected (literally and figuratively) over the past several months on my firm and its future direction, the re-branding, name change, its internal culture and the overall client experience we offer, I have come to realize that perception and reality may not be the same.  And, I have had to truly FORCE myself to take a long hard look in the mirror at myself, my personal strengths, my professional strengths, and ask those people I trust most to honestly tell me what they believe those to be as well.  Lastly, I have had...

We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who work for them. In reality, business owners can sometimes be too close to be objective. Let’s look at an example: We recently worked with a law firm that wasn’t seeing the conversion rate they expected on incoming calls. The managing partners...

I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items proposed were polar opposites. When I saw an article about cell phone usage laws in the city of Philadelphia differing from those in the state, it got me thinking about how confusing differences in the law can be for Joe...

Marketing strategy is a must. It includes three building blocks: your firm website, TV or thirty-minute shows, and direct mail, with your brand running throughout. ...