Blog Posts

One Minute Firm Development: You Created a Budget, Now What?

January 18, 2012

I don’t know about you, but no part of law school taught me about business development and financial planning and management.  But the truth is,

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Market Your Law Firm by Giving Back

January 10, 2012

The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you

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What Your Clients Really Want

January 6, 2012

Here’s a question for you to consider: You may be what your clients need, but are you what your clients want? Sometimes we become so

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Culture Shock–Do You Have an Office or an “Experience”?


As I was thinking about the Thanksgiving holiday as well as the upcoming holiday season (whichever holiday you celebrate) and what they really mean, I

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Welcome Jeff Nischwitz, LMA’s New Growth Acceleration Associate

October 28, 2011

Jeff Nischwitz joins the Lawyers Marketing Associates, Inc. team in order to work with our clients in three core areas: business development training and coaching,

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Growing Your Law Firm in 140 Characters or Less


Can answering Twitter’s ambiguous question, “What are you doing?” actually be an effective marketing tool for attorneys?  You’re a law firm, after all, not a

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Mirror, Mirror, Part II, How to Really Take a Look and Make it Count!


When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look

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Mirror, Mirror on the Wall…

September 28, 2011

As I have reflected (literally and figuratively) over the past several months on my firm and its future direction, the re-branding, name change, its internal

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Marketing 101: Lessons Learned from a Lima Bean


Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it

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Let’s Talk Video

September 14, 2011

I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes.

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