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Tag: changing names

What IS in a Name? EVERYTHING!!!
Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not...
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Recent Articles

  • If You Build It, Will They Come? Is Your Website Obsolete?

    February 11, 2018
    The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having …
  • What Is Your “Experience”? – Creating a WOW Client Experience

    December 7, 2017
    Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY …
  • WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development

    November 7, 2017
    As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in …
  • Give Your “Brand” a Boost

    October 6, 2017
    You wouldn’t go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm’s brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a …
  • 5 Ways to Give Rock Star Client Service

    September 7, 2017
    Even client service has gone high-tech. Thanks to digital tools like Facebook, LinkedIn, Twitter and Instagram, it’s easier than ever for firms to provide support or address client complaints and contact. In fact, many clients now believe they’re more likely to get timely responses through public platforms rather than the old-fashioned method of airing contacting …
  • Which Came First the Chicken or the Egg?

    August 5, 2017
    Which came first, the chicken or the egg?  How to build sustainable law firms and leave a legacy. This age-old question befuddled philosophers, humanitarians and the great minds of many centuries.  Ok, probably not the great minds of many centuries (they’ve been worried about curing polio, small pox and cancer and things like that….).  But, …
  • How to Move from “Client Service” to “Client Experience”

    July 12, 2017
    Have you ever wondered how the “it” firms got that way?  How they took it to the next level?  Did you always just assume it was because they outspent their competitors on TV, internet marketing, social media and PPC advertising? I hate to tell you, their “secret” is far simpler than that. They got to …
  • How Apple’s Empathetic Customer Service Can Change Your Firm’s Client Experience

    June 6, 2017
    Last year Apple earned $18 billion in in net profit on sales of $74.6 billion, breaking even its own predictions.    Most of us would agree that Apple makes a superior product to its competition, but what really sets it apart from the rest and also defines its successful sales is its customer loyalty which comes …

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