News program format allows law firms to educate consumers on relevant legal topics

Research Triangle Park, NC – Oxford-based Lawyers Marketing Agency, LLC (LMA) announced today its innovative educational television news program format Spotlight on the Law. The program was designed in partnership with vitalink, a Raleigh-based creative + strategic marketing think tank.

Spotlight on the Law is a 30-minute, structured television show in a news format that is designed to allow law firms to educate consumers. The show uses professional newscasters to interview the attorneys on a specific subject or series of subjects. According to Lauren Black, President of Lawyers Marketing Agency, “most consumers don’t think much about the law until they are impacted personally by a legal issue. Whether they have been involved in a car accident, need a will, are going through a divorce, or have been arrested for DWI, all of a sudden they need a lawyer. Spotlight on the Law allows firms to begin a long-term conversation with potential clients, educating them before that need arises. Ultimately, the goal is to keep the law firm in the minds of potential future clients.”

LMA and vitalink now offer Spotlight on the Law to law firms and legal associations across the United States for their attorneys, practice areas, or legal issues to be featured in this informative program. The team also handles full production of the program, media placement in the appropriate market and coordination of adding the firm or association commercials and/or PSA ad placements within Spotlight on the Law. In addition, the completed program is made available to the law firm for posting on YouTube, the firm or association website, or can be placed on DVD for distribution to potential and current clients.

Lawyers Marketing Agency was founded by Lauren Black, a former attorney. The firm offers a combination of marketing and legal expertise to provide strategic marketing solutions for today’s lawyers. LMA is located in the Research Triangle Park region of North Carolina and serves the legal marketing needs of clients nationwide.