Raleigh, NC – Jeanne Frazer, marketing strategy associate for Lawyers Marketing Associates and president of vitalink and The Expert Speakers, will join Lauren Black Currin, J.D., president of Lawyers Marketing Associates, Inc. to address attendees at the PILMMA Fall 2011 Marketing and Management Summit on October 14-15 on Evolved Brand Management | Keeping Your Law Firm Brand Relevant.
“Our goal with this session is to get attendees to take a hard look at how their current brand represents the firm and what to do if the firm has evolved but the brand has not,” says Jeanne Frazer. “Most attorneys are busy practicing law and marketing tends to be prioritized lower, but this session will show the importance of branding and how it will help make every marketing dollar work harder.”
“Being an attorney and having a strong legal marketing background, I know how easy it is to go through the branding process and cross it off the ‘to-do’ list,” adds Lauren Currin. “The business world is constantly evolving, so it’s important for law firms to do a periodic ‘brand review’ to see what’s changed both inside and outside of the business. PILMMA is a great conference, and I know that these attorneys will take away a ton of valuable information!” The event is scheduled from October 14-15 at Caesar’s Palace in Las Vegas.
Jeanne Frazer is marketing strategy associate for Lawyers Marketing Associates and president of vitalink and The Expert Speakers and has over 10 years of legal marketing experience. She is the Executive Producer of Spotlight on the Law, a 30-minute news program available to law firms to spotlight and promote their business. She has significant experience speaking and has authored articles on a variety of law firm marketing topics, including CRM, public relations, research, integrated marketing, branding, media, niche marketing, and strategic planning. Her unique point of view has been sought after by the media to provide input as a marketing expert. Frazer writes a blog that offers marketing tips and information (www.marketingspeakerauthor.blogspot.com ).
Lauren Currin is the President of Lawyers Marketing Associates, Inc. and co-producer of the show Spotlight on the Law. She is a North Carolina Native and attended The University of North Carolina at Chapel Hill. Lauren received her J.D. from Campbell University – Norman Adrian Wiggins School of Law in 1996. She has spoken at various seminars and webinars on a variety of subjects such as client relationship marketing and management, legal marketing 101, creating a marketing plan & budget, how to brand law firms for market dominance, how to use PR to market your firm, and others. She is active with various charities including Easter Seals – United Cerebral Palsy, the Walk for Hope and the Susan J. Komen – Breast Cancer events. Lauren and husband Michael have an organic farm in Oxford, NC. Currin writes a blog that can be found at http://lawyersmarketingassociates.wordpress.com.
Lawyers Marketing Associates, Inc. (www.lawyersmarketingassociates.com) is dedicated to law firm development, growth and marketing through strategic analysis and planning. The firm was founded in 2009 as Lawyers Marketing Agency, LLC and is based in Oxford, North Carolina.
vitalink (www.vitalinkweb.com) is a creative + strategic marketing think tank based in Raleigh, North Carolina, with offices in Charlotte and Huntington, West Virginia. Founded in 1996, vitalink specializes in legal marketing, associations, colleges + universities, sports marketing, business to consumer products, restaurants, government, and non-profits.
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