Let’s Talk Video
I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes. When given a choice not everyone picks video over the written word—I know a lot of lawyers who still print e-mail so they can have that piece of paper in...
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Focus on Law Firm Development Spurs Name Change
Oxford, NC – Lauren Black Currin, J.D., President of Lawyers Marketing Agency, LLC, today announced the firm has changed its name to Lawyers Marketing Associates, Inc. (www.lawyersmarketingassociates.com). The change was made to better reflect the services offered to clients and the strengths of the firm. Read the press release about the name change....
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Are You Listening?
I was speaking with a client not too long ago and he mentioned that even though his marketing was driving leads to the firm, a large percentage of the cases were either shopping or were rejected during the intake process. Because this had been going on for some time, I suggested he might want to...
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We Don’t Truly “Vacate,” But Why We Really Should
For some reason this article was the hardest to write, but also the one I felt needed to be written the most.  It applies to so many different areas of our marketing and our practices/management and our lives.  And most of all, it is the truth.  Sometimes the truth hurts.  But here goes!  WE DON’T...
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CRM | Law Firms Should Market to Current Clients
Guest blogger Jeanne Frazer just had an article published on the importance of Client Relationship Management and Marketing for law firms. The article offers a few great ideas for staying “top of mind” with clients. Click here to read the full article....
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Who Needs Consistency, Anyway?
I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items...
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Can’t Stop the Train
Do you ever feel like the world is spinning so fast you just can’t keep up? It seems that the pace of change has increased over the last 20-30 years, making many people uncomfortable. A good percentage of humans are change averse, and the pace of change has forced many to reinvent themselves and their...
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Spring, 2Q11, April 15th, “Post” Recession and 2012????? Are we really ready for all of this?
I recently went to PILMMA (Personal Injury Lawyers Marketing & Management Association) Spring Summit in Atlanta. The trees and plants in Atlanta were all about 2 weeks ahead of the plants in NC and it was beautiful! The winter of 2010 is finally OVER! There were about 110 attorneys from across the US all talking...
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Is All Business Good? Focus on Relationship Building
Is every prospect who contacts you going to be a good fit with your firm? Unequivocally, no. In some cases, you may not offer the service that they need; the prospect may also be highly price sensitive – a commodity shopper. In others, the firm’s goals and focus might not be a good fit for...
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