What IS in a Name? EVERYTHING!!!

Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation). To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not...

What Is Your “Experience”? – Creating a WOW Client Experience

Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...

WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development

As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year. For those of you who attended PILMMA in...

Give Your “Brand” a Boost

You wouldn’t go to a chiropractor for cosmetic surgery, so why would you just a “graphic designer” develop your firm’s brand? First impressions are lasting impressions – they are your brand, who you are and they are an integral part of your firm’s client experience. Make sure your firm communicates who you are with a...

Walking the Walk – When the Firm’s Mission & Vision Become a Brand

Think quick: What are your firm’s core values? Does your firm even have a mission statement? What is it? Is it displayed prominently on your website or in your firm brochure? Do your partners and associates know what it is? More likely than not it includes a lot of really nice sounding words like “excellence”,...

Law Firm Branding: Are You Giving Lawyers a Bad Rap?

I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat. The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident. The verdict assigned...

How to Control Your Law Firm’s Reputation
January 28, 2023
You work hard for your clients. The lawyers on your team are experienced and hardworking. You achieve good outcomes for your clients. Do you really need to learn how to …
How Important Are Reviews for Law Firms?
January 10, 2023
According to research compiled by National Law Review, 90% of consumers consider reviews when making their buying decisions after conducting a Google search. So how important are reviews for law …
How Your Law Firm Can Leverage Social Media
January 10, 2023
Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy …
Guide to Case Management Systems for Small Law Firms
January 10, 2023
All law firms, no matter their size, seek to maximize their profits. After all, there’s no reason to throw money toward cases that are unlikely to be successful or to …
How Do Law Firms Build Brand Awareness?
October 22, 2022
According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% …
Marketing Ideas for Small Law Firms
August 26, 2022
You’re small, but you’re a force to be reckoned with — and you want the world, especially potential clients, to know what you are capable of. Getting your name out …
How Do Lawyers Get Clients?
March 17, 2022
Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for …
How to Grow a Law Firm
March 3, 2022
Many consultants and marketing companies take a cookie-cutter approach when a client asks how to grow a law firm. Every law firm is unique, so we don’t have fill-in-the-blanks marketing …

Tag: law firm branding