What Is Your “Experience”? – Creating a WOW Client Experience

Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation. I found myself as the patient and potentially the client in a medical malpractice law suit. So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...

Which Came First the Chicken or the Egg?

Which came first, the chicken or the egg? How to build sustainable law firms and leave a legacy. This age-old question befuddled philosophers, humanitarians and the great minds of many centuries. Ok, probably not the great minds of many centuries (they’ve been worried about curing polio, small pox and cancer and things like that….). But,...

Marketing 101: Lessons Learned from a Lima Bean

Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it down into the soil, gave it a good watering, and found the perfect spot for it on the window ledge so it could absorb the sun’s light. You spent the...

Are You Too Close?

We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who...

CRM | Law Firms Should Market to Current Clients

Guest blogger Jeanne Frazer just had an article published on the importance of Client Relationship Management and Marketing for law firms. The article offers a few great ideas for staying “top of mind” with clients. Click here to read the full article....

How to Control Your Law Firm’s Reputation
January 28, 2023
You work hard for your clients. The lawyers on your team are experienced and hardworking. You achieve good outcomes for your clients. Do you really need to learn how to …
How Important Are Reviews for Law Firms?
January 10, 2023
According to research compiled by National Law Review, 90% of consumers consider reviews when making their buying decisions after conducting a Google search. So how important are reviews for law …
How Your Law Firm Can Leverage Social Media
January 10, 2023
Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy …
Guide to Case Management Systems for Small Law Firms
January 10, 2023
All law firms, no matter their size, seek to maximize their profits. After all, there’s no reason to throw money toward cases that are unlikely to be successful or to …
How Do Law Firms Build Brand Awareness?
October 22, 2022
According to an IBISWorld report on the legal industry, nearly 450,000 law firms in the United States provide services to clients. And according to the American Bar Association, about 25% …
Marketing Ideas for Small Law Firms
August 26, 2022
You’re small, but you’re a force to be reckoned with — and you want the world, especially potential clients, to know what you are capable of. Getting your name out …
How Do Lawyers Get Clients?
March 17, 2022
Even the most effective attorney in the world cannot run a successful firm or business without clients. Legal expertise and the ability to secure generous settlements are vital skills for …
How to Grow a Law Firm
March 3, 2022
Many consultants and marketing companies take a cookie-cutter approach when a client asks how to grow a law firm. Every law firm is unique, so we don’t have fill-in-the-blanks marketing …

Tag: marketing