Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

Lawyer Marketing Tag

  • All
  • articles
  • Branding
  • Client Experience
  • Client Service
  • CRM
  • Design
  • Everything Else
  • Guest Blogs
  • Law Firm Development
  • law firm marketing
  • Lawyer Marketing
  • news
  • newsletters
  • Online Video Marketing
  • Safety
  • Uncategorized

The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having a site was palpable. New businesses popped up overnight and got rich creating sites for business owners who did not have the time or skills to do the work themselves.   It seems that with every new technology there is a groundswell...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] I know you’ve heard me use the words “client experience” so much that you’re probably thinking, Lauren do you know any other words?  The answer is “NO”.  For me (and should be for you), “client experience” is THE cornerstone of everything that you do in your practice.  Or, it should be.  It should be the focus of every decision you make with regards to your strategic planning, your marketing plan, your budgeting, EVERYTHING.  Your firm is nothing without clients, therefore your firm is nothing...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY different for the past month.  It has been very much like some of the scenes from the movie, “The Doctor”, with William Hurt, a sleeper that came out in the early 90’s where Hurt was forced, after...

Have you ever wondered how the “it” firms got that way?  How they took it to the next level?  Did you always just assume it was because they outspent their competitors on TV, internet marketing, social media and PPC advertising? I hate to tell you, their “secret” is far simpler than that. They got to be the top of the list because they focused not on “client service”, because all firms claim to do that.  They focused their time, efforts and money on their “client experience”. Firms that truly want to grow need to focus on...

When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm.  I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with yourself about you and your firm, reality vs. perception and then begin to work on changing the things that didn’t match-up.  This article is about how to take that long look in the mirror and make the most of it. The...

Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it down into the soil, gave it a good watering, and found the perfect spot for it on the window ledge so it could absorb the sun’s light. You spent the remainder of the day excitedly glancing at your plastic cup, just in case it decided to sprout in mere minutes. When you arrived at school the next morning you were hoping to find a good and hearty lima bean stalk,...

I was speaking with a client not too long ago and he mentioned that even though his marketing was driving leads to the firm, a large percentage of the cases were either shopping or were rejected during the intake process. Because this had been going on for some time, I suggested he might want to review the intake process. We do know that easy access and an increased flow of information has made it much easier to shop for attorneys, but if you see consistently low conversion numbers, it’s time to dig a bit further. Based...

For some reason this article was the hardest to write, but also the one I felt needed to be written the most.  It applies to so many different areas of our marketing and our practices/management and our lives.  And most of all, it is the truth.  Sometimes the truth hurts.  But here goes!  WE DON’T VACATE!  I dare say that 90% of you all (myself included – other than my honeymoon last November!) have not taken a vacation in the past 3-5 years where you actually did not take your laptop, your cell phone or call...

Guest blogger Jeanne Frazer just had an article published on the importance of Client Relationship Management and Marketing for law firms. The article offers a few great ideas for staying "top of mind" with clients. Click here to read the full article. ...

I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items proposed were polar opposites. When I saw an article about cell phone usage laws in the city of Philadelphia differing from those in the state, it got me thinking about how confusing differences in the law can be for Joe...