Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

Think quick: What are your firm’s core values? Does your firm even have a mission statement? What is it? Is it displayed prominently on your website or in your firm brochure? Do your partners and associates know what it is? More likely than not it includes a lot of really nice sounding words like “excellence”, “respect”, integrity”, “loyalty” and “commitment”. These are wonderful “words” but are they truly accurate reflections of your firm’s values? Does your firm hire people who reflect them? A recent report from the CEO of Netflix, Reed Hastings, showed what drives Netflix...