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Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having a site was palpable. New businesses popped up overnight and got rich creating sites for business owners who did not have the time or skills to do the work themselves.   It seems that with every new technology there is a groundswell...

[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] I know you’ve heard me use the words “client experience” so much that you’re probably thinking, Lauren do you know any other words?  The answer is “NO”.  For me (and should be for you), “client experience” is THE cornerstone of everything that you do in your practice.  Or, it should be.  It should be the focus of every decision you make with regards to your strategic planning, your marketing plan, your budgeting, EVERYTHING.  Your firm is nothing without clients, therefore your firm is nothing...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY different for the past month.  It has been very much like some of the scenes from the movie, “The Doctor”, with William Hurt, a sleeper that came out in the early 90’s where Hurt was forced, after...

As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in September, you are a little bit ahead of the game – you’ve already started this process.  Your minds are racing and you’ve hopefully already started taking many of the millions of ideas that you learned in Nashville back to your...

Have you ever wondered how the “it” firms got that way?  How they took it to the next level?  Did you always just assume it was because they outspent their competitors on TV, internet marketing, social media and PPC advertising? I hate to tell you, their “secret” is far simpler than that. They got to be the top of the list because they focused not on “client service”, because all firms claim to do that.  They focused their time, efforts and money on their “client experience”. Firms that truly want to grow need to focus on...

Last year Apple earned $18 billion in in net profit on sales of $74.6 billion, breaking even its own predictions.    Most of us would agree that Apple makes a superior product to its competition, but what really sets it apart from the rest and also defines its successful sales is its customer loyalty which comes directly from its customer service.  Its secret to improving customer service, EMPATHY. Because so many people use Apple products to document and record events in their lives, it is often easy for them to become “emotionally” attached to these products that...

With PILMMA just around the corner, there is no time like the present to set your GPS for the “yellow brick road” to New Orleans.  It will definitely get you and your law firm heading in the right direction with regards to firm development and marketing.  Too often we take for granted our firm development destination and only know that we are “off to see the Wizard.”  We don’t necessarily know who that wizard truly is, and we aren’t always willing to ask.  Never be afraid to ask, you will be surprised at how many...

The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort to put your name out in the community without directly “selling” your firm’s services. It can include newspaper articles or press releases about your firm, sponsoring a local event or charity, or giving away free educational materials that demonstrate your firm’s...

I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat.  The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident.  The verdict assigned $16,024,000 to surviving Plaintiff driver and $19,000,000 to the estate of decedent passenger, making the total verdict $39,800,000.  Certainly this was a tragic event for the loved ones of these young women and justice should be sought on behalf of...