Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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The thought of putting a baseball field in the middle of nowhere and having fans come, like in the movie Field of Dreams, is like it used to be with websites. Everyone was rushing to put their “brochure” online in the form of an informational law firm website on the internet. Fear of not having a site was palpable. New businesses popped up overnight and got rich creating sites for business owners who did not have the time or skills to do the work themselves.   It seems that with every new technology there is a groundswell...

[caption id="attachment_1172" align="alignleft" width="266"] What Does Your Firm Name Say About You?[/caption] Recently I had the pleasure of being introduced to one of the finest and most exemplary law firms in the state of Connecticut (if not in the whole nation).  To say they are one of the top law firms with regards to client experience that I have EVER come in contact with is truly not an over statement.  When I first spoke with the managing partner and the partner in charge of operations I was gravely concerned about how the project I was being...

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY different for the past month.  It has been very much like some of the scenes from the movie, “The Doctor”, with William Hurt, a sleeper that came out in the early 90’s where Hurt was forced, after...

As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in September, you are a little bit ahead of the game – you’ve already started this process.  Your minds are racing and you’ve hopefully already started taking many of the millions of ideas that you learned in Nashville back to your...

The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort to put your name out in the community without directly “selling” your firm’s services. It can include newspaper articles or press releases about your firm, sponsoring a local event or charity, or giving away free educational materials that demonstrate your firm’s...