Meeting
What Is Your “Experience”? – Creating a WOW Client Experience
Have You Thought About Your Firm’s “Experience” Lately? Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY...
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Law Office | Law Firm Consultants
WINDING DOWN & GEARING UP – Strategic Marketing & Law Firm Development
As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in...
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Marketing 101: Lessons Learned from a Lima Bean
Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it down into the soil, gave it a good watering, and found the perfect spot for it on the window ledge so it could absorb the sun’s light. You spent the...
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Let’s Talk Video
I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes. When given a choice not everyone picks video over the written word—I know a lot of lawyers who still print e-mail so they can have that piece of paper in...
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Are You Listening?
I was speaking with a client not too long ago and he mentioned that even though his marketing was driving leads to the firm, a large percentage of the cases were either shopping or were rejected during the intake process. Because this had been going on for some time, I suggested he might want to...
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Who Needs Consistency, Anyway?
I follow a lot of legal and political discussions around the U.S. It is fascinating to see how inconsistent laws can be from state to state or even city to state. There have been quite a few recent discussions related to changing workers’ compensation laws—specifically in North Carolina and Illinois. Many of the line items...
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Can’t Stop the Train
Do you ever feel like the world is spinning so fast you just can’t keep up? It seems that the pace of change has increased over the last 20-30 years, making many people uncomfortable. A good percentage of humans are change averse, and the pace of change has forced many to reinvent themselves and their...
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Spring, 2Q11, April 15th, “Post” Recession and 2012????? Are we really ready for all of this?
I recently went to PILMMA (Personal Injury Lawyers Marketing & Management Association) Spring Summit in Atlanta. The trees and plants in Atlanta were all about 2 weeks ahead of the plants in NC and it was beautiful! The winter of 2010 is finally OVER! There were about 110 attorneys from across the US all talking...
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Is All Business Good? Focus on Relationship Building
Is every prospect who contacts you going to be a good fit with your firm? Unequivocally, no. In some cases, you may not offer the service that they need; the prospect may also be highly price sensitive – a commodity shopper. In others, the firm’s goals and focus might not be a good fit for...
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April is National Distracted Driving Awareness Month
As Neil Murray mentioned in his guest blog today, distracted driving is an ongoing concern and has the potential to impact all of us. If you manage a law firm – especially one focused on personal injury – ending distracted driving is one of those issues that you may want to champion by becoming a...
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