Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

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As the end of 2017 is fast approaching, (yes it will be here before you know it, Christmas is just around the corner) we all need to take a long look at our “to do” lists for 2018 and then really start planning for the New Year.  For those of you who attended PILMMA in September, you are a little bit ahead of the game – you’ve already started this process.  Your minds are racing and you’ve hopefully already started taking many of the millions of ideas that you learned in Nashville back to your...

It's hard to believe its only the end of April and we're already talk about the summer heat.  But, as we all attempt to get ready to survive the heat wave that will undoubtedly accompany the dog days of summer, it is still vitally important to your law firm’s development that you take some time to review your progress and evaluate what your next steps might need to be.  Human nature has us start the year with gusto and all sorts of promises of new plans of marketing campaigns and renewed management involvement only to...

As we prepare for the Spring and Summer of 2017, I think about Memorial Day and those who gave their lives so that we may live freely, kids getting out of school for yet another summer break and of course another summer of heat and most likely drought (which will most likely affect us all – as we continue to face the issue of water shortage that will one day, in the not too far distant future, be a HUGE issue for our children and our children’s children).  I must also think about the 2016...

[caption id="attachment_1120" align="alignleft" width="275"] What Do You Feel?[/caption] If you aren't emotional about your brand, how do you expect your current and potential clients to be? To differentiate your brand from your competitors it should bring out an emotional response such as trust, humor, expertise or achievement. These emotions associate positive experiences with your firm. That emotional tie builds loyalty and inspires your clients to tell their friends about you and your firm and your services. In addition to your clients, it encourages your colleagues to refer potential clients to you as well, because this same...

This is never truer than when we think about being tactful.  Often times a little tact goes a long way.  Being raised in the South, tact is, or should be our middle names!  Sayings like, “bless her heart” are often heard following what can be thought of as critical remarks or constructive criticism. Comedian, Steve Martin once said, “Some people have a way with words and some not have way.”  When we think about the interaction between our front line staff members and our clients, do this staff members communicate and demonstrate their understandings of the...

Recently I read an article that discussed what it really means to have “engaged” employees and what that means to your firm.  I am sure that your first inclination is that disengaged employees can mean decreased productivity, low morale and low employee satisfaction.  Unfortunately, employee engagement goes far deeper and therefore has deeper implications for your firm.  In a recent article written for Forbes magazine, author Kevin Kruse defined “employee engagement” in the following way: “the emotional commitment an employee has to the organization and its goals.”  This emotional commitment means that engaged employees actually...

I was talking to a client the other day and we were discussing the implementation of yet another “client satisfaction survey”.  This would not have been their first appeal to their clients for feedback regarding their level of service, but their third!  And, yet one more opportunity for a set of potentially disappointing results ~ UGH!  So, I begin to think.  What could be causing this less than desirable level of client service and this history of low client satisfaction? And, more importantly why weren’t they able to turn this pattern around? Were they really...

I was sitting here thinking about an article I need to write and Casey Reagan, our Director of Operations sent me an article to read.  Now of course I probably got nothing from it that she intended, but it did make me think, so here goes.  With the recent “hacking in” situation off passwords at Gmail and LinkedIn, crisis and issues, trauma and DRAMA are all relative, for several reasons, 1) are they happening in your life, 2) are they happening to you personally, 3) are they truly a big deal – life, death, financial...

Remember the Saturday Night Live skit “Coffee Talk” where Mike Myers played “Linda Richman”, a stereotypical middle-aged Jewish woman?  She would tell her viewers that she was feeling “verklempt” and to “talk amongst themselves.” I sometimes find myself feeling the same way—overwhelmed with the great task of managing a business and needing to stop and gather my plans before charging ahead. Recently I was feeling this way and a very wise person (they know who they are) advised me to seek out some contemporaries, other small business folks like myself, with whom I might discuss...