Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

Online Video Marketing

I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes. When given a choice not everyone picks video over the written word—I know a lot of lawyers who still print e-mail so they can have that piece of paper in their hands!—but lawyers aren’t always representative of consumers as a whole. So here we are in September and you’re starting to think ahead to the 2012 budget (okay, maybe not yet, but you will be thinking about it soon). As you...

Lawyers Marketing Agency (LMA) and vitalink have just released a new tool for law firms that handle Social Security Disability cases. This new tool is a SSDI Hearing video that helps consumers understand the hearing process and give them a general idea of the kinds of issues that people will talk about during a hearing. The video doesn't cover all contingencies, but does help to ease clients' fears and concerns about the process. A segment from the video is available on YouTube. [youtube http://www.youtube.com/watch?v=LwFe3qk-KrQ] Law firms may purchase licenses for the video "as-is," choose to add their logo to...

With the year-over-year increase in online activity, it makes sense for law firm marketers to look closely at options to expand the firm’s online presence. A recent “tweet” from CNN’s Twitter feed showed that for the first time ever more viewers get their news online than from radio or newspapers[1]. Paper phone directories are rapidly becoming obsolete as searchers hit Google or the online versions of the white and yellow pages. There are many options to expand your firm’s online presence, including various social media sites, blogging, online ads, or pay-per-click advertising. Video offers an additional...