Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

newsletters

It's hard to believe its only the end of April and we're already talk about the summer heat.  But, as we all attempt to get ready to survive the heat wave that will undoubtedly accompany the dog days of summer, it is still vitally important to your law firm’s development that you take some time to review your progress and evaluate what your next steps might need to be.  Human nature has us start the year with gusto and all sorts of promises of new plans of marketing campaigns and renewed management involvement only to...

Share this:     July 2014 Dare to Be Different So there’s this little company called Apple. They didn’t get to be who they are by copying from the next guy and playing it safe. Steve Jobs pushed the limits, dared to be different, and it paid off exponentially. Do the same. Don’t be a lemming and follow in the same footsteps as the guy next to you. Stretch the boundaries, trust your gut, bend the norm, and set yourself apart from the rest. So What Is Your USP? But, don’t worry about how you deal with all that marketing clutter. Think about your...

Customers are the cornerstone of every business, the foundation needed to keep things stable. Using a CRM (customer relationship management) as the central hub to house prospects' and current clients' information can help you manage the building blocks required for the relationship. A CRM lets you gather and store essential information so you know what you've already done right with a client and what your next steps will be. Many even have integrated project management solutions built in so you can build bridges to stronger customer relationships.   Best CRM for Small Business: Insightly vs. Nimble vs....

Memorial Day began in the 19th century as “Decoration Day.” Citizens were urged to decorate the graves of soldiers who’d died in the Civil War. After World War I, Decoration Day expanded to include ceremonies honoring the dead in all of America’s wars. Decoration Day became Memorial Day officially in 1967. In 1968 the Uniform Holidays Act established it as one of three holidays (including Veteran’s Day and George Washington’s birthday, now called President’s Day) celebrated on a Monday to create a convenient three-day weekend. Memorial Day is now observed on the last Monday in May. One tradition...

All call centers are not created equal. Whether your team is based on support, sales, or something else, you can cut costs and be more efficient with a cloud-based system. Keeping customers happy should be rule number one for all business owners, because poor customer service or poor support won't bode well for anyone. Cloud-based support systems have all the tools you need to answer and route calls, create queues, and it even runs reports to see how your team is performing. How's that for a silver lining? Call center phone systems provide the needed tools...

March 2014 Beating the Madness! There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more than one, or maybe even 2)! Even I, who hates, betting or competing will at least guess and fill one out!  The real issue becomes, how do you put together a WINNING bracket? Here are a few tips from a novice, but that...

January 2014 Tell Your Story: Don't be Afraid to Connect What's your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my firm’s story is to show people that I personally know what it feels like to build a firm, having been in their shoes as a former...

November 2013 Thanksgiving: Being Thankful & Showing Thanks! At this time of year we are often so overwhelmed with the personal aspects of our lives. If we’re lucky, we get a chance amidst the chaotic holiday schedule to reflect on how truly fortunate we are, how blessed our family is, the wealth we have in family and friends and how lucky we are to lead happy and healthy lives. I believe these are all crucial parts of being part of society and even more being human. It is important to reflect on all of these things and...

October 2013 Snippets: Small Tips to Help Grow Your Law Practice in Big Ways Sometimes it feels like such an endeavor to write a full article and I know that, at times, it can feel like an endeavor to read a full article, as well. Now that technology has allowed us to interact with the world in snippets of time rather than actually have to truly engage, it appears that we all have elected to receive our information in small doses. So this time, my article is going to be in small pieces, small tips to help...

September 2013 "Fall Back"--Taking Time to Look at Your Processes & Procedures As we really head into fall and all of the activities that come with returning to school, football season, community and church activities and the overall hectic schedules of life, it is important to “fall back” and take a look at the heart and soul of our firms. When it comes down to it—it’s your staff and the client experience they deliver that really makes our firms run smoothly. Making sure that they have the tools to run their case loads efficiently and effectively is...