Heading In The Right Direction – Follow The Yellow Brick Road!
With PILMMA just around the corner, there is no time like the present to set your GPS for the “yellow brick road” to New Orleans. It will definitely get you and your law firm heading in the right direction with regards to firm development and marketing. Too often we take for granted our firm development...
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The Face of Business: Doing Business with People
People have always enjoyed doing business with people. Prior to the industrial revolution we purchased goods and services from local professionals in storefronts. It’s only been in the last 100 years or so that we’ve ventured away from this, doing business instead with large faceless companies that we consider successful not because of our personal...
Read more.Market Your Law Firm by Giving Back
The New Year is a great time to reevaluate your current firm development and marketing goals. Make sure that when developing your marketing plan, you are not only considering your firm’s “direct marketing” goals (television commercials, direct-mail campaigns, ads, etc.), but also your firm’s “soft marketing” goals. “Soft marketing” is when you make an effort...
Read more.Law Firm Branding: Are You Giving Lawyers a Bad Rap?
I recently read about a case brought against a manufacturer for the defective design of a WaveRunner. Two teenage girls, one driver and one passenger, were riding a wave runner and collided with a 30-foot speedboat. The driver of the WaveRunner sustained debilitating injuries and the passenger was killed in the accident. The verdict assigned...
Read more.Mirror, Mirror, Part II, How to Really Take a Look and Make it Count!
When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm. I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with...
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Marketing 101: Lessons Learned from a Lima Bean
Think back to your 2nd grade science class, when you planted your very first lima bean seed in that little plastic cup. You pushed it down into the soil, gave it a good watering, and found the perfect spot for it on the window ledge so it could absorb the sun’s light. You spent the...
Read more.Let’s Talk Video
I am frequently asked by law firm clients whether or not they should add videos to their marketing plan. The answer is almost always yes. When given a choice not everyone picks video over the written word—I know a lot of lawyers who still print e-mail so they can have that piece of paper in...
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Are You Too Close?
We talk about building relationships with clients—getting closer to them and letting them know us a bit better. But when you manage a business, can you be too close to those who work for you? We’ve worked with many law firm owners and managers who believe they know their business well, including the folks who...
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Are You Listening?
I was speaking with a client not too long ago and he mentioned that even though his marketing was driving leads to the firm, a large percentage of the cases were either shopping or were rejected during the intake process. Because this had been going on for some time, I suggested he might want to...
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