Category: Law Firm marketing

Your law firm’s next customer is probably sharing their legal problems with friends on social media. By learning how your law firm can leverage social media, it will be easy to engage such potential customers. Unlike regular marketing campaigns, posting on social media creates a two-way communication channel between you and your potential customers. You...

You want the right balance of information and emotion in your advertising and marketing materials. Too much information and the audience may lose interest. Too much emotion and you won’t be taken seriously. A recent study found that for expensive purchases, a more emotional approach yielded a better result. For lower-cost purchases, more information resulted...

LMA works with clients to create an effective strategic marketing plan and helps them put it into action. Properly executed, it will help you build brand awareness, trust, and credibility; improve conversion rates; and skyrocket your ROI. When the plan properly matches your firm’s abilities with the market’s wants and needs, the sky’s the limit....

How much a law firm should spend on marketing depends on factors such as the particular type of law you practice and the competitiveness in your surrounding area. In general, competition for clients is increasing for most lawyers, so it is more important than ever to budget for marketing to attract and maintain clients. Since...