Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

Everything Else

As we prepare for the Spring and Summer of 2017, I think about Memorial Day and those who gave their lives so that we may live freely, kids getting out of school for yet another summer break and of course another summer of heat and most likely drought (which will most likely affect us all – as we continue to face the issue of water shortage that will one day, in the not too far distant future, be a HUGE issue for our children and our children’s children).  I must also think about the 2016...

What's Your Story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my firm’s story is to show people that I personally know what it feels like to build a firm having been in their shoes as a former attorney, and then doing it daily as an internal...

PILMMA Super Summit 2014 – Stupendous Success! As I flew into Chicago, I had no idea that the next 3 days were going to be some of the truly most educational and enlightening days of my career.  The PILMMA Super Summit, which if you aren’t familiar with PILMMA (Personal Injury Lawyers Marketing and Management Association) you should be, was focused this time primarily on processes/procedures systems to help acquire leads and new potential clients, to “touch” them, keep them and have them become referral sources.  The speakers were amazing because of the invigorating and positive approaches...

It’s the end of January and just like that, 1/12 of the year is over.  Sometimes the year just seems to “happen” to us, to just fly by out of our control.  As true as this may seem, it’s important that we know that we are responsible for our own choices, the goals we make, and therefore much of the outcome of our lives.  What we do today effects what tomorrow will look like.  So, what about you?  How are you doing so far on those 2012 goals or “resolutions” for your self and for...

Here’s a question for you to consider: You may be what your clients need, but are you what your clients want? Sometimes we become so focused on the work that we’re doing and our own perceived value, that we forget to put ourselves in our client’s shoes and think about what they value. And when clients aren’t satisfied with their experience with you they may not return to you for future legal needs and may even discourage others from doing business with you. On the flip side, if a client is satisfied with your service...

Jeff Nischwitz joins the Lawyers Marketing Associates, Inc. team in order to work with our clients in three core areas: business development training and coaching, team and leadership development, and law firm succession planning and future leader development. From successful large law firm partner to founder of his own entrepreneurial law firm, Jeff Nischwitz successfully built a client base while practicing law and building and managing a law firm.  Jeff has “walked the walk” and lived the experience as a large firm partner, as a solo practitioner, and as the founder and leader of an entrepreneurial...

When I wrote my last article, it talked about law firm development and was designed to be an introduction to taking the long hard look at yourself and your firm.  I was asking you to open your eyes and open your mind to the prospect that you might need to have some “fierce conversations” with yourself about you and your firm, reality vs. perception and then begin to work on changing the things that didn’t match-up.  This article is about how to take that long look in the mirror and make the most of it. The...

As I have reflected (literally and figuratively) over the past several months on my firm and its future direction, the re-branding, name change, its internal culture and the overall client experience we offer, I have come to realize that perception and reality may not be the same.  And, I have had to truly FORCE myself to take a long hard look in the mirror at myself, my personal strengths, my professional strengths, and ask those people I trust most to honestly tell me what they believe those to be as well.  Lastly, I have had...

Oxford, NC – Lauren Black Currin, J.D., President of Lawyers Marketing Agency, LLC, today announced the firm has changed its name to Lawyers Marketing Associates, Inc. (www.lawyersmarketingassociates.com). The change was made to better reflect the services offered to clients and the strengths of the firm. Read the press release about the name change....

Many of you read my post regarding vacations and why it's so important to "recharge" periodically. Unfortunately, many Americans just don't do it and here's the proof. Harris Interactive just published some stats on how working Americans handle vacation and work. Click here to look at the stats on how we (don't) vacation! ...