Marketing & Advertising for Attorneys
Lawyers Marketing Associates, Inc (LMA) is dedicated to law firm development, growth and marketing through strategic analysis and planning.
 

CRM

[caption id="attachment_1168" align="alignleft" width="300"] Have You Thought About Your Firm's "Experience" Lately?[/caption] Recently I found myself in a very unusual situation.  I found myself as the patient and potentially the client in a medical malpractice law suit.  So, in order to make a very long story short, suffice it to say, my perspective and my life have been VERY different for the past month.  It has been very much like some of the scenes from the movie, “The Doctor”, with William Hurt, a sleeper that came out in the early 90’s where Hurt was forced, after...

Modern customers now have superpowers, have you altered your customer service match? Technology has changed customer service both in how we sell and how customers want us to sell to them. It's normal for customers to use the Internet and social media to inform their buying decisions, but smart touchpoints have also begun to shape their values. Smart touchpoints are avenues like social media that allow customers the opportunity to pro-actively respond. They take customer service to a new level beyond traditional one-sided touchpoints like print advertisements or salespeople that must first seek out the customer. New "super-powered...

We all know that it can cost much more to attract new clients than to retain old ones. So, why do clients leave?  Or the even bigger question, why do they not refer us? More often than not, it has less to do with result dissatisfaction, and more to do with poor client service. As a high school and college student, I worked in retail to offset the cost of school. Working in retail taught me a surprising number of things about the “business” world, but what stuck out from that time is that clients...

A smart manager understands the concept of 'branding'—and why it works—and has learned that employees will work harder when they are acknowledged, appreciated, and understood. What happens when you walk into a room? Are you aware of how your employees see you? Do you know how your employees experience you? Have you taken the time to create a successful brand of yourself? A smart manager understands the concept of “branding”—and why it works—and has learned that employees will work harder when they are acknowledged, appreciated, and understood. Here are some questions managers must ask themselves: What is your brand? How do you present...

How do you address dilemmas in your life? Is there a way to find a solution to two conflicting problems? An employer once offered the following scenario to some candidates for an important job: “You are driving along in your car on a wild, stormy night. You pass by a bus stop, and you see three people waiting for the bus: One is an old woman who’s obviously very ill; another is a close friend who once saved your life; the third is the perfect mate you’ve been looking for your whole life. What do you...

Are you an average social networker? If so, you have about 229 Facebook friends, according to a recent Pew study, Social Networking Sites and Our Lives. Just who are these “friends?” The average list includes: High school friends: 22 percent Extended family:12 percent Co-workers:10 percent College friends: 9 percent Immediate family: 8 percent Voluntary groups: 7 percent Neighbors: 2 percent And chances are you trust these people, and people in general. The study found that “a Facebook user who uses the site multiple times per day is 43 percent more likely than other Internet users and more than three times as likely as non-Internet users...

There are truly only a few sporting events that where even the most non-involved and clueless become true diehards. March Madness is one of those, but only when referring to “the whole grail” – the bracket pool. I don’t know of anyone who doesn’t fill out a bracket (some more than one, or maybe even 2)! Even I, who hates, betting or competing will at least guess and fill one out! The real issue becomes, how do you put together a WINNING bracket? Here are a few tips from a novice, but that I have understood...

What's your story? There’s a story about how Lawyers Marketing Associates, Inc. was born. And, I tell my story all the time. I tell it on my website, in my client kit, in my elevator speech, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my firm’s story is to show people that I personally know what it feels like to build a firm having been in their shoes as a former attorney, and then doing it daily as an...

At this time of year we are often so overwhelmed with the personal aspects of our lives.  If we’re lucky, we get a chance amidst the chaotic holiday schedule to reflect on how truly fortunate we are, how blessed our family is, the wealth we have in family and friends and how lucky we are to lead happy and healthy lives.  I believe these are all crucial parts of being part of society and even more being human.  It is important to reflect on all of these things and be truly thankful for them. What I...

“A firm without client service is like stuffing money into a pocket full of holes” – David Tooman, Client Service Expert This quote perfectly illustrates just how important client focus is to the success of most of America’s leading and most productive law firms. According to a recent study, the top three reasons clients sign up with a firm are: nurtured relationships, support and service throughout the lifetime of their case/after their case closes, and work quality. And, these three factors alone account for 50 percent of why clients sign up. Through comprehensive research, the report classifies...